America Speaks: What Matters to Voters this Election

AMERICA SPEAKS WHAT MATTERS TO VOTERS THIS ELECTION ||||| While the intensity felt about other issues ebbs and flows according to the news cycle, our polling and other public polls have consistently shown Americans are concerned about solving our budget crisis, and that concern is growing. Ш TOP ISSUES ON VOTER'S MINDS JANUARY 2012 AUGUST 2012 survey asked likely voters what the most important issue was for President Barack Obama to address in his State of the Union speech survey asked likely voters what the most important issue was for Congress to focus on GOV'T SPENDING ECONOMY & JOBS GOV'T SPENDING & FED DEFICIT JOBS ECONOMY 23% 20% `14% 37% 17% PERSONAL CONSEQUENCES OF GOVERNMENT OVERSPENDING JUNE 2012 OCTOBER 2012 survey asked likely voters if the national debt has impacted their personal or family financial situations survey asked likely voters what kind of impact the state of the economy has on their family budget 70% SAID 88% SAID NEGATIVE IMPACT YES, HAS IMPACTED |II|| WEIGHING IN ON THE BUDGET CRISIS & HOW TO SOLVE IT FEBRUARY 2012 OCTOBER 2012 survey asked likely voters what solution is best when looking to survey asked likely voters if the cause of the federal debt came grow the economy and create jobs from spending being too high, or taxes being too low 55% SAID CUT GOVERNMENT SPENDING & KEEP TAXES LOW 79% BLAME GOVERNMENT SPENDING THE TARRANCE GROUP ON BEHALF OF PUBLIC NOTICE PUBLIC NOTICE SOURCE: PUBLIC NOTICE MEMO, 11/1/12