You Should Read This Before You Write That
YOU SHOULD READ THIS BEFORE YOU WRITE THAT a few disconcerting figures about the U.S. publishing industry On average, 30 percent of all new titles are printed in NUMBER OF BOOKS SOLD (in billions) vs. NUMBER OF BOOKS PUBLISHED quantities of less than 100 units. That's over 45 titles each hour around the clock! 2002 2003 2004 2005 2006 2007 2008 2009 TOP 5 BOOK FORMATS TOP RETAIL CHANNELS 35% Trade 27% Large 29% All Other Paperback 21% Mass Market Chains Paperback 2% eBook 5% 2% Audio Independents 5% Other 8% Mass 20% Merchandisers E-Commerce 35% Hardcover 11% Book Club MOST IMPORTANT FACTORS IN BOOK PURCHASE JACKET DESIGN NUMBER OF U.S. PUBLISHERS BY YEAR 1947 1973 1980 1994 2004 DISTRIBUTION OF REVENUE THE AVERAGE BOOK TITLE GENERATES 45% of sales are split between the top 5 publishers 48% of sales are split between publishers ranked 6-20 LESS THAN $200,000. THIS MONEY GENERALLY GOES TOWARD WRITING, BOOK DESIGN, MANUFACTURING, PRINTING, MARKETING, DISTRIBUTION, AND SO ON... 7% of sales are split between the bottom 84,980 publishers SOURCES: At an average hardcover price of $25, that's only http://www.bowker.com/ http://www.ecolibris.net/ http://outthinkgroup.com/ http://www.publishersweekly.com/ http://www.census.gov/ 8,000 copies. Design by Evan MacDonald original infographic from Contently .com A 85000 1,052,803 3.101 OTHER TITLE 561,580 FIRST FEW PAGES 3.079 52847 WORD OF MOUTH 3.127 407,646 |296,352 3 3.150 282,500 3 3.079 AUTHOR 2.966 295,523 2.339 266,322 2.365 247,777 SUBJECT YOU SHOULD READ THIS BEFORE YOU WRITE THAT a few disconcerting figures about the U.S. publishing industry On average, 30 percent of all new titles are printed in NUMBER OF BOOKS SOLD (in billions) vs. NUMBER OF BOOKS PUBLISHED quantities of less than 100 units. That's over 45 titles each hour around the clock! 2002 2003 2004 2005 2006 2007 2008 2009 TOP 5 BOOK FORMATS TOP RETAIL CHANNELS 35% Trade 27% Large 29% All Other Paperback 21% Mass Market Chains Paperback 2% eBook 5% 2% Audio Independents 5% Other 8% Mass 20% Merchandisers E-Commerce 35% Hardcover 11% Book Club MOST IMPORTANT FACTORS IN BOOK PURCHASE JACKET DESIGN NUMBER OF U.S. PUBLISHERS BY YEAR 1947 1973 1980 1994 2004 DISTRIBUTION OF REVENUE THE AVERAGE BOOK TITLE GENERATES 45% of sales are split between the top 5 publishers 48% of sales are split between publishers ranked 6-20 LESS THAN $200,000. THIS MONEY GENERALLY GOES TOWARD WRITING, BOOK DESIGN, MANUFACTURING, PRINTING, MARKETING, DISTRIBUTION, AND SO ON... 7% of sales are split between the bottom 84,980 publishers SOURCES: At an average hardcover price of $25, that's only http://www.bowker.com/ http://www.ecolibris.net/ http://outthinkgroup.com/ http://www.publishersweekly.com/ http://www.census.gov/ 8,000 copies. Design by Evan MacDonald original infographic from Contently .com 1,052,803 OTHER A 85000 3.101 TITLE 561,580 FIRST FEW PAGES 3.079 52847 WORD OF MOUTH 3.127 407,646 |296,352 3 3.150 282,500 3 3.079 AUTHOR 2.966 295,523 2.339 266,322 2.365 247,777 SUBJECT YOU SHOULD READ THIS BEFORE YOU WRITE THAT a few disconcerting figures about the U.S. publishing industry On average, 30 percent of all new titles are printed in NUMBER OF BOOKS SOLD (in billions) vs. NUMBER OF BOOKS PUBLISHED quantities of less than 100 units. That's over 45 titles each hour around the clock! 2002 2003 2004 2005 2006 2007 2008 2009 TOP 5 BOOK FORMATS TOP RETAIL CHANNELS 35% Trade 27% Large 29% All Other Paperback 21% Mass Market Chains Paperback 2% eBook 5% 2% Audio Independents 5% Other 8% Mass 20% Merchandisers E-Commerce 35% Hardcover 11% Book Club MOST IMPORTANT FACTORS IN BOOK PURCHASE JACKET DESIGN NUMBER OF U.S. PUBLISHERS BY YEAR 1947 1973 1980 1994 2004 DISTRIBUTION OF REVENUE THE AVERAGE BOOK TITLE GENERATES 45% of sales are split between the top 5 publishers 48% of sales are split between publishers ranked 6-20 LESS THAN $200,000. THIS MONEY GENERALLY GOES TOWARD WRITING, BOOK DESIGN, MANUFACTURING, PRINTING, MARKETING, DISTRIBUTION, AND SO ON... 7% of sales are split between the bottom 84,980 publishers SOURCES: At an average hardcover price of $25, that's only http://www.bowker.com/ http://www.ecolibris.net/ http://outthinkgroup.com/ http://www.publishersweekly.com/ http://www.census.gov/ 8,000 copies. Design by Evan MacDonald original infographic from Contently .com 1,052,803 OTHER A 85000 3.101 TITLE 561,580 FIRST FEW PAGES 3.079 52847 WORD OF MOUTH 3.127 407,646 |296,352 3 3.150 282,500 3 3.079 AUTHOR 2.966 295,523 2.339 266,322 2.365 247,777 SUBJECT YOU SHOULD READ THIS BEFORE YOU WRITE THAT a few disconcerting figures about the U.S. publishing industry On average, 30 percent of all new titles are printed in NUMBER OF BOOKS SOLD (in billions) vs. NUMBER OF BOOKS PUBLISHED quantities of less than 100 units. That's over 45 titles each hour around the clock! 2002 2003 2004 2005 2006 2007 2008 2009 TOP 5 BOOK FORMATS TOP RETAIL CHANNELS 35% Trade 27% Large 29% All Other Paperback 21% Mass Market Chains Paperback 2% eBook 5% 2% Audio Independents 5% Other 8% Mass 20% Merchandisers E-Commerce 35% Hardcover 11% Book Club MOST IMPORTANT FACTORS IN BOOK PURCHASE JACKET DESIGN NUMBER OF U.S. PUBLISHERS BY YEAR 1947 1973 1980 1994 2004 DISTRIBUTION OF REVENUE THE AVERAGE BOOK TITLE GENERATES 45% of sales are split between the top 5 publishers 48% of sales are split between publishers ranked 6-20 LESS THAN $200,000. THIS MONEY GENERALLY GOES TOWARD WRITING, BOOK DESIGN, MANUFACTURING, PRINTING, MARKETING, DISTRIBUTION, AND SO ON... 7% of sales are split between the bottom 84,980 publishers SOURCES: At an average hardcover price of $25, that's only http://www.bowker.com/ http://www.ecolibris.net/ http://outthinkgroup.com/ http://www.publishersweekly.com/ http://www.census.gov/ 8,000 copies. Design by Evan MacDonald original infographic from Contently .com 1,052,803 OTHER A 85000 3.101 TITLE 561,580 FIRST FEW PAGES 3.079 52847 WORD OF MOUTH 3.127 407,646 |296,352 3 3.150 282,500 3 3.079 AUTHOR 2.966 295,523 2.339 266,322 2.365 247,777 SUBJECT YOU SHOULD READ THIS BEFORE YOU WRITE THAT a few disconcerting figures about the U.S. publishing industry On average, 30 percent of all new titles are printed in NUMBER OF BOOKS SOLD (in billions) vs. NUMBER OF BOOKS PUBLISHED quantities of less than 100 units. That's over 45 titles each hour around the clock! 2002 2003 2004 2005 2006 2007 2008 2009 TOP 5 BOOK FORMATS TOP RETAIL CHANNELS 35% Trade 27% Large 29% All Other Paperback 21% Mass Market Chains Paperback 2% eBook 5% 2% Audio Independents 5% Other 8% Mass 20% Merchandisers E-Commerce 35% Hardcover 11% Book Club MOST IMPORTANT FACTORS IN BOOK PURCHASE JACKET DESIGN NUMBER OF U.S. PUBLISHERS BY YEAR 1947 1973 1980 1994 2004 DISTRIBUTION OF REVENUE THE AVERAGE BOOK TITLE GENERATES 45% of sales are split between the top 5 publishers 48% of sales are split between publishers ranked 6-20 LESS THAN $200,000. THIS MONEY GENERALLY GOES TOWARD WRITING, BOOK DESIGN, MANUFACTURING, PRINTING, MARKETING, DISTRIBUTION, AND SO ON... 7% of sales are split between the bottom 84,980 publishers SOURCES: At an average hardcover price of $25, that's only http://www.bowker.com/ http://www.ecolibris.net/ http://outthinkgroup.com/ http://www.publishersweekly.com/ http://www.census.gov/ 8,000 copies. Design by Evan MacDonald original infographic from Contently .com 1,052,803 OTHER A 85000 3.101 TITLE 561,580 FIRST FEW PAGES 3.079 52847 WORD OF MOUTH 3.127 407,646 |296,352 3 3.150 282,500 3 3.079 AUTHOR 2.966 295,523 2.339 266,322 2.365 247,777 SUBJECT
You Should Read This Before You Write That
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