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Why Video Should be Part of your B2B Marketing Strategy

O objective Strategy | Creative | Digital Why video should be part of your B2B marketing strategy If you're not already using video in your B2B marketing, now is the time to start. Video content has never been more accessible and with improved support from technology and lower costs than ever, there's no excuse not to be using it in your marketing campaigns. Low costs Thanks to newer technology and better value video production and editing software, overall production costs are coming down, meaning video could be more affordable than you think. Better targeting Social media platforms now have poweful tools than allow you to target your video content at the right audience at the right time, boosting potential ROI. Story telling trend B2C brands have been using the power of storytelling to connect with their customers for years. Video is a great tool for getting a story across, so there has never been a better time for B2B brands to get on board. in A range of platforms fo There is now a wide range of social media platforms on which to share content. Most recently LinkedIn joined the party by enabling video sharing on their network. With video playing a bigger role in B2B marketing content, marketers should be making use of it now, if not already. Video has opened up a whole realm of new possibilities and cutting edge B2B marketers should be enhancing their strategies with this great medium. The Objective in-house production team successfully develop video and animations for promotional, training and social use. They also successfully deliver motion graphics, in-house. With the offer of a comprehensive, cost effective service, including planning (script writing and storyboarding), scheduling, filming and post-production, why not get in touch today? www.objectivecreative.com O objective www.objectivecreative.com

Why Video Should be Part of your B2B Marketing Strategy

shared by ObjectiveCreative on Nov 26
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If you’re not already using video in your B2B marketing, now is the time to start. Video content has never been more accessible and with improved support from technology and lower costs than ever, t...

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