Why Content Marketing Works?

JUSTWORDS A CONTENT MARKETING AGENCY Why Content Marketing Works? "Content marketing is the only marketing that's left." - Seth Godin 66 91% of B2B marketers use content marketing to reach customers. And 86% of B2C marketers think content marketing is a key strategy. IS THIS FOCUS ON CONTENT MARKETING WARRANTED? Content marketing has lower long-term costs and deeper long-term benefits than paid marketing. It generates 3X the Content marketing brings 55% more visitors to the website 72% of marketers say content creation boosts SEO SEO ranking Businesses with blogs receive 97% more backlinks, leading to more authority and highersearch engine ranking ... SO WHY DOES CONTENT MARKETING WORK SO WELL? BUY RECIPROCITY ESTABLISHES UNITY AUTHORITY Content marketing It establishes Good content equals good stories. And good stories bring people together. The more people can relate to your brand and identify with it, the more long-term equity you build. you as a problem solver and hought creates value for your customers without pushing them to buy your products. This creates long-term goodwill that pays off as a loyal leader vis-a-vis a product pusher. Content market- ing showcases your expertise and builds your customer base. brand voice. TIPS TO MAKE CONTENT MARKETING WORK FOR YOU PERSONALIZE 1 Use words like "You" and "P' to make the content more relatable. SUBHEADINGS Divide the body of your content into subheadings so that readers can skim through your content. 2 PRODUCE VISUAL CONTENT 3 84% of all online communications will be visual by 2018. Use infographics, informative videos, and illustrative images to amplify the impact your content. SHORT PARAGRAPHS Short paragraphs with less than 5-6 lines make for much easier reading. 4 LONG FORM CONTENT Google prefers ranking content that's at least 1890 words on Page 1. If you're in a competitive industry, try to make your blog posts between words. MORE DATA The more stats and data you use, the more authoritative you sound. ENCOURAGE ENGAGEMENT WITH YOUR CONCLUSION 7 End with a question, inviting answers from the readers. This is a great way to get comments and build engagement. MIND-BLOWING HEADLINES 8 8 out of 10 people will read your headline. Only 2 out of 10 people will actually click through to your article. To get that number up, you have to write headlines that are absolutely compelling. JUSTWORDS www.justwords.in A CONTENT MARKETING AGENCY SOURCES https://optinmonster.com/content-marketing-statistics https://spoonagency.com/academy/why-content-marketing-works https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing https://overthinkgroup.com/how-content-marketing-works https://neilpatel.com/blog/content-marketing-works https://contently.com/2018/09/05/content-marketing-works