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What Your Brand Color Says about Your Business

What your BRAND COLOR SAY S ABOUT YOUR BUSINESS 85% 80% People see color before they absorb anything else of the brand recognition can be enhanced by color Of Shoppers place color as a primary reason for why they buy product 92% believe that customers, color gives an image of impression to the quality Color can improve readership by 40%, learning by 55-78% and 73% by comprehension 90% Upto 90% of assessments are based on color alone believe that customers can get attracted with the color in choosing 81% 76% 90% think that color 83% gives them a competitive edge believe that the use of color makes their business appear larger to clients believe that customers remember believe that color makes them presentations and documents better when color is used. appear more successful 84% Say that color is the Primary rea son to buy a particular product COLOR PREFERRED BY GENDER 3% 1% 3% 3% 1% 1% 5% 5% 6% 9% 35% 9% 57% 14% 14% 23% Purple-0 % 57% of MEN said that blue was their favorite color 35% of WOMEN said that blue was their favorite color COLOR PREFERENCE FAVORITE COLORS REGARDLESS OF AGE OR GENDER 14% GREEN 14% 42% BLUE PURPLE Over 50% choose COOL colors COLOR PREFERENCE FAVORITE COLORS REGARDLESS OF AGE OR GENDER 8% 5% 3% RED ORANGE BROWN less than 25 & 2 choose WARM colors COLOR PREFERENCE FAVORITE COLORS REGARDLESS OF AGE OR GENDER 7% 2% 2% BLACK WHITE GRAY Alittle over 10% choose NEUTRAL colors RED Coca-Cola Canon DisNep PUMA Red is : Excitement, Passion, Bold, Love, Anger, Urgency, Danger, Safety, Daring, Strength, Courage, Stimulating, Aggressive, Energetic, Provocative, and Attention-Grabbing. It's popular among related industries: food,technology, cars, and agriculture. PURPLE Cadburys Syfy FedEx YAHOO! Purple represents: Creative, Imaginative, Wisdom, Royal, Mysterious, Luxury, Magic, Passion, Spirituality, Dignity, Fashion, Success and Sophist ication.lt's popular among related industries: technology, healthcare, and finance. BLUE IBM (intel) PHILIPS SAMSUNG Blue is Trust, Dependable, Strength, Calm, Stable, Power, Smart, trustworthy, dep endable, secure, and responsible. GREEN SUBWAY Tropicana PLANET NVIDIA. Green evokes: Peaceful, Health, Growth, Environment, Envy, Balance, Natural, Money, Safety, Relaxation, Abundance and Healing. It's popular among related industries: food, technology, finance, energy, and household. YELLOW Y GOOD YEAR STANLEY. CHEVROLET Yellow represents: Warmth, Optimism, Energy, Clarity, Fresh, Joy, Intellect, Caution, Friendly, Cheerful, Stimulus, Alert, Positivity, light, Motivation and Creativity. ORANGE SMOTOR HARLEY-DAVIDSON COMPANY HERMÈS Timberland PARIS Orange evokes: Cheerful, Friendly, Confident, Health, Youthful, Innovation, Creativity, Vibrance, Exotic, Active, Caution, Impulsive. vitality, fun and exuberance. It's popular among related industries: technology and health care. BLACK HONDA adidas BlackBerry Mercedes-Benz Black represents: prestige, value, timelessness, and sophistication. It's popular among related industries: technology, cars, and clothing. MULTI Google Microsoft NBC NEWS COLOR TRENDS THE MOST-USED COLORS OF THE WORLD'S TOP BRANDS 95% Only use 1or 2 colors 33% Use Blue 29% Use Red 28% Use Black 5% 13% Use Yellow Use More Than 2 Colors Designed by Blueberry Freecreatives.com LABS (D (D

What Your Brand Color Says about Your Business

shared by lisablueberry on Sep 14
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A lot of thought process goes into evaluating the public image of a business or brand as perceived by the client and customers. But you would be surprised to know that your brand color has a lot more ...

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