Video Editing Techniques

O objective Strategy | Creative | Digital Video Editing Techniques Modern technology and software platforms have enabled the easy editing process for creating, editing and sharing videos. But here we give a professional insight into some of the basic video editing techniques that every beginner should know. Video Cuts The most common video cut is the standard cut, which joins frames together in a simple, straightforward flow. It is perfect for those scenes when no form of transition is required. When filming a scene which jumps forward in time, use the jump cut, because this produces forward motion within the story. A good example would include a person throwing a ball by which the camera cuts straight to the other person receiving the ball. Master the Montage Montages are a series of short cuts that are great for illustrating a story's progression without having to go into too much detail for each stage. This makes them perfect for showing a character acquiring skills, such as athletes training for years on end, without having to focus on every aspect of that process. Ο ... ... Cut in on the Action Videographer's often use this trick when they want the viewer's attention to be drawn to the action on screen. The action event, such as a door opening or a gun firing, triggers a shift in the camera focus and angle. This engages the viewer and cues their need to pay attention to the scene. Cutaway Shots Cutaways are some of the most important video editing techniques to master. They give depth to the story by shifting focus from the characters and placing it on the scene. This creates context and allows for the introduction of foreshadowing, such as leaves falling, snow blowing, clouds forming, etc. An example of this would be during an interview with a race car driver and cutting away to a shot of his race car racing whilst he speaks in the background. Match Cuts Match cuts make it possible for you to make giant leaps in time or geography. For example, using a football getting kicked into the sky can shift the scene, from a crowded football match in the UK to a hot scorching sun in the isolated Sahara desert. O objective Strategy | Creative | Digital Objective Creative Video Production Services Objective Creative is an award winning B2B, creative marketing agency based in Sheffield. As a full-service agency our in-house production team successfully develop video and animations for promotional, training and social use. We offer a comprehensive, cost effective service, including planning (script writing and storyboarding), scheduling, filming and post-production. For more details about Objective Creative's video production services, please visit: www.objectivecreative.com/video-and-motion-graphics-production O objective www.objectivecreative.com