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Tops Tips for Businesses to Develop an Engaging B2B Content Marketing Plan

O objective Strategy | Creative | Digital The Objectiv Approad The abye Тop Tips for Businesses to Develop an Engaging B2B Content Marketing Plan Below is a summary of 3 key areas we recommend businesses focus on to help develop an engaging B2B content marketing plan. Blog Effectiveness Building an effective B2B focused blog can play a crucial role in steering keyword search traffic to your website and demonstrate you are viewed as an expert in your industry. The best blogs will concentrate on creating and delivering content that is informative, adds value to the reader and isn't produced in a sales orientated way. Research shows that Research shows that 80% of B2B companies 88% of content marketers have a blog, with the main purpose of this being to create shareable believe that a blog can help establish a brand as an expert content for social media. resource for consumers. .... Thought Leadership Content Developing thought-led content can be a powerful tool for brands and is often something that is overlooked. Having experts within your company write articles and resources is a good way to showcase your businesses expetise, establishing your people as an important resource of knowledge. 60 MINUTES Research conducted by LinkedIn and Edelman showed that 55% of decision makers surveyed spend at least 1 hour per week reading thought leadership content and use it as a means to make key decisions around potential service providers. f IO in Social Media Social media can provide a great channel to enable reach to key B2B decision-makers. Through following a simple process of researching and producing content written by an industry expert and having a well-planned scheduled of content shared on social media can help to increase brand awareness. It can also provide a voice for your brand within your industry, push traffic to your website and generate a community online to share topics that your audiences are interested in. (in LIKE & SHARE Over the past year B2B content marketing through social media has gone up by 61%. Research shows that in-depth B2B marketing drives 80% of B2B leads and 40% of social media traffic to company websites via LinkedIn. Objective Creative have helped clients grow and succeed in their sectors, to learn more... Please call 0114 253 6756 or email hello@objectivecreative.com www.objectivecreative.com 2.Fvaluate

Tops Tips for Businesses to Develop an Engaging B2B Content Marketing Plan

shared by ObjectiveCreative on Feb 05
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This infographic includes 3 key areas we recommend businesses focus on to help develop an engaging B2B content marketing plan.

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