Top SEO Trends for 2021

Olobjective Strategy | Creative | Digital Top SEO Trends for 2021 Here we look at SEO trends to be aware of in 2021. Voice Search Thanks to the creation of devices such as Google Assistant, Apple's Siri, and Amazon's Alexa, voice search technology has improved greatly. It is estimated that 55% of households will own a smart speaker by 2022. To optimise for voice search, consider your keywords. It is important to identify longer phrases that people use in everyday conversation. Voice searches tend to do better with longer, more natural-sounding phrasing. When people type, they tend to abbreviate. For example, a person might voice search, "What is the weather like today in Sheffield?" but type the words, "Weather Sheffield." Mobile Optimisation It is estimated that by 2025, 73% of internet users will access websites by a mobile device only. This highlights the importance of ensuring your website is mobile friendly. You can check how effective your mobile site is with Google's free mobile-friendly test. Local Search Listings Local SEO is becoming more important and starting to evolve. This evolution is partially due to the rise in zero-click searches – which some SEO marketers are dubbing the new normal. People often search for more local goods and services, for example, someone will search for the supermarket nearest their home. A good starting point to help with this is to create a Google My Business page. Having a strong backlink profile is also important. You can check what kinds of backlinks your competitors get for inspiration, and target those yourself. Analytics Gathering data to measure the success of SEO is a key part of reviewing success and helping to stay head of competitors. There are a variety of SEO industry analysis tools out there that help to tackle everything, from rank tracking to competitive research, on-page SEO, technical SEO, link building and more. Staying on top of these details lets you see where you are succeeding and, just as importantly, failing. This method helps you to deal with issues and continuously enhance your web presence. If you search online, you can find which analytic tools will best suit your own needs, and help you achieve better results. Working with a digital marketing agency can help businesses receive significantly more website visitors. This is achieved by ensuring B2B websites are ranked highly by search engines such as Google and Bing. Websites that appear on page one of leading search engines receive significantly more visitors, enquiries, and B2B sales. Objective Creative digital specialists can improve the search engine ranking of your website. As one of the UK's fastest growing B2B and Public Sector marketing agencies, Objective Creative's award winning teams successfully deliver strategic marketing, creative design and digital projects on behalf of B2B and public sector clients. Objective's marketing strategists are creatively minded, and their creatives implement strategies every day. The result is a truly integrated, results focused agency. www.objectivecreative.com O objective www.objectivecreative.com