Top 10 Tips Guide to Shooting Video

Olobjective Strategy | Creative | Digital O objective Strategy | Creative | Digital TOP 10 TIPS GUIDE TO SHOOTING VIDEO If your production project is particularly large or complex, you may want to consider hiring a video production company to help realise it. Here are 10 handy tips to guide you on the process of working with a video production company. 2 1. ASK QUESTIONS It's important that you understand the pros and cons of video. Ask yourself the question before you commit to the format; what can a video do that another medium can't? Consider your viewing audience and what you want to make them think or do after they have seen it. Most of all, what do you need to accomplish? 2. BUDGETING Know your budget and be upfront with the video production company about exactly how much you want to spend. Don't worry if you have a tight budget, there are lots of cost effective ways to achieve similar results to the ones you might have in mind. Just remember to take into account filming time and editing time. If you are looking for a video production company that produces great results call us for a quote on O114 253 6756. 3. TIME MANAGEMENT Ensure that you have agreed a time schedule with the chosen video production company and get any deadlines confirmed in writing. On average, pre-production, script writing and production will take a week each. Post-production, allow two weeks (these times greatly differ on the type of project). The approval process and further editing can add additional time to the overall schedule. 4. CONTENT CREATION Video content creation involves these 3 steps: pre-production, production and post-production. Pre-production involves the initial brainstorming session to establish a concept, style, pace, what will be used and who will be cast etc. This stage takes into consideration things that may be needed or accounted for such as an on-screen narration, a script or a video storyboard. 5. PRODUCTION Production is where the actions begins. A video production company will have access to high end/specialist equipment required for a professional video shoot. They should also have extensive experience of how a video should be directed and shot. 6. POST-PRODUCTION As a client, post-production is the stage where you can sit back and relax, letting the experts work their magic on the footage captured during the production stage. Footage is imported into specialist computer software. Here it is cut and reordered into your proposed idea. Effects, colour-correction and audio elements are considered at this stage. 2. 7. KEEPIT SHORT MINS Videos of around 2 minutes long see the best engagement levels. Lengthier videos see a drop in engagement underlining the importance of a video's popularity and accessibility. For best engagement results, be sure to keep videos punchy, precise and ideally under the 2 minute mark. 8. SOUND One of the most underestimated aspects of video production is sound, which can just be as important as the picture itself. A professional video production company should have access to the best equipment. High quality mierophones are essential for picking up clear sound without any interference. Unwanted noise is easily picked up with cheaper equipment and can make a video automatically unusable. 9. TEST & FINALISE When you receive the first rough edit of your video, take it away, view it numerous times and show it to anyone who may have a valued opinion on it. After this, create a list of amendments, suggestions and questions you might have about the video so that the second stage of editing can finalise your finished video to the best it can be. Amaster version of the video can be delivered in your desired format. 10. PICK THE RIGHT ONE Filming a professional video not only requires specialist tools and expensive equipment but also extensive knowledge, experience and expertise. The Objective team offer a comprehensive, cost effective service, including planning (script writing and storyboarding), scheduling, filming and post-production. Visit www.objectivecreative.com to find out more. www.objectivecreative.com II