South Yorkshire Digital Marketing Round Up

O objective Strategy | Creative | Digital South Yorkshire O Digital Conference Sheffield Chamber of Commerce have just hosted the 'South Yorkshire Digital Marketing Conference', delivered by award winning creative marketing agency Objective Creative. Objective Creative have designed the conference to update marketing professionals and business owners on techniques and methods to improve their digital marketing strategy. Here are a few snippets of the topics covered at the conferenc. The History of Search: 1994 2017 The first web crawler indexes web Voice search becomes pages and ranks them, spitting out a list of 25 pages. more and more important. Why Search is Important: There are 40.000 Google searches per second! The Future of Search: 140% increase in voice search adoption from 2015 - 2016. DIY Search: Google Analytics Analytics Certified 50%. of all websites on the internet have Google analytics installed. ו"ח 00כ sואת What Makes a Great Website: Well designed, in order to be engaging to the user. ODE Clear call-to-action. Aard winning intrgratel marketing agmy Tightlulcreative and cuater o. Responsive layout to fit to all screen sizes. Why use PPC? You only pay when SOmeone clicks your ad (i.e shows interest). Immediate traffic, as soon as SOmeone sees your ad and they're interested in your service/product - you've got that traffic. The importance of mobile optimisation: More than half the world now uses a smartphone. 1/3 of the UK population use their devices while watching TV. How to Social Media: Тр: Social Media campaigns should include visual content. 43% In a 2016, a HubSpot survey found f of consumers wanted to see more video content. To find out more information, download the full South Yorkshire Digital Conference slideshare at: www.slideshare.net/ObjectiveAgency/objective-creative-south-yorkshire-digital-marketing-conference www.objectivecreative.com