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Social Media Lifecycle

TOTAL FAN COUNT AUDIENCE total growth GROWTH RATE: NEW FANS / AUDIENCE SIZE VISIBILITY RATE: REACH / AUDIENCE SIZE ENGAGEMENT RATE: ENGAGED USERS / REACH VIRALITY RATE: STORYTELLERS / REACH reach ENGAGEMENT STORIES viral NEW & REMOVED FANS GROWTH people talking fan friends VISIBILITY paid organic

Social Media Lifecycle

shared by Bibiana_Monterde on Jun 21
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PageLever is an analytics platform for measuring a specific brand's presence on Facebook. This infographic shows how the lifecycle in social media works. It was used in presentations.

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