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SEO Best Practices For 2017

O objective Strategy | Creative | Digital SEO Best Practices for 2017 As we move towards a more mobile-first approach, it is important that our website and SEO content is responsive across all devices. A research study by Adobe has shown that in 2016 there was a 54% increase in visits to retail websites. However, the research also showed that navigation, ability to see larger images and ease of entering payment information were the main reasons for switching from mobile to desktop. Here are some of the latest SEO best practices for 2017. Preparing for Mobile-first Indexing Google first announced mobile-first indexing in November 2016 saying: To make our results more useful, we've begun experiments to make our index mobile-first. 99 There is currently 1 algorithm which serves results to both mobile & desktop devices. This may eventually split, meaning the best optimised desktop sites will appear on desktop search engine results pages & the best optimised mobile sites will appear on mobile search engine results pages. Accelerated Mobile Pages Project 11:19 www.objectivecreative.com O objective Tel.+44 (olasg ab obgt The Accelerated Mobile Pages (AMP) project is a new initiative by Google to build an improved, more user friendly Award winning integrated marketing mobile website. agency. Insightful, creative and customer focused. Our specialist teama deliver Kal& Public Sector marketing. Dload or Bemdentals Baload or Pbe otor eredentials Google have introduced a new set of rules that create a simplified, lighter version of HTML. Pages built to conform with AMP are able to load super-quick on all mobile devices. Optimising for Search - Featured Snippets A featured snippet (a direct answer) – is a summary answer to a searcher's question that Google displays at the top of it's results page. Search Directions 1. Place your eggs in a pot and cover with cold water by 1 inch. 2. Bring to a boil over medium-high heat. 3. Cover and remove from the heat and set aside 8 to 10 minutes. Read more Tips on How To Cook eggs | The Amazing Egg www.amazingegg.org/cooking/hard/boiled/eggs/ These snippets have even better potential for voice search. Rich answers returned for: A featured snippet will typically include a link to the page from where the information was taken. This has a high traffic-attracting potential, that you can use to your advantage. Voice queries: 43.3% Text queries: 40.6% www.objectivecreative.com

SEO Best Practices For 2017

shared by ObjectiveCreative on Aug 04
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As we move towards a more mobile first-approach, it is important that our website and SEO content is responsive across all devices.

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