Role of PPC in SEO

ROLE OF PAY PER CLICK(PPC) IN SEARCH ENGINE OPTIMIZATION(SEO) The Right to Rank With SEO LINKS: Beyond relevance, the authority conveyed upon a site by the links from others still plays a central role in organic search algorithms. THE APPEARANCE OF LISTINGS: Ads on Google search results rank 1st and last on the page, and sometimes to the right of organic results. Even the content in position zero 3 ORGANIC SEARCHRESULTS SHRINKING: The content that displays in organic search results listing is typically based on that page's title tag and meta description - unless the search engine decides. 4 COSTS: PPC ads area unit is traceable by keyword – from impressions to clicks to revenue. You can easily determine which keywords drive the most value. PPC TRAFFIC SHOULD BE LABELED TO TRACE IT : by cluster, campaign, and other characteristics. Segmenting search traffic will be useful, but the placement of tags is prone to human error and can result in data loss. HTTPS://Ww.WDPTECHNOLOGIES.COM/ HTTPS://WEBDEVELOPMENTPARK.COM/