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The Purple Pound – Infographic – Purple

The Purple Pound refers to the spending power of disabled households. A disabled household, is a household in which at least one of The Purple Pound the members has a disability. Organisations are missing out on the business of disabled consumers due to poor accessibility (both physical and digital) and not being disability confident in their customer services approach. Loss of money for business per month 1 in 5 £2 billion More than 1 in 5 potential UK consumers have a disability Businesses lose approximately £2 billion a month by ignoring the needs of disabled people High street shop £267 million Restaurant / pub / club £163 million Supermarket £501 million Energy company £44 million 73% £16 billion Phone / internet provider £49 million of potential disabled customers experienced barriers on more than a quarter of websites Taking averages per head, the online spending power of disabled people is estimated Transport provider £42 million they visited at over £16 billion Bank or building society £935 million Loss of income £ EXIT £ £17.1 billion 14.1 million 75% 1 in 5 £274 billion 75% of disabled people and their families have walked away from a UK business because of poor accessibility or customer service Estimates show that the 4.3 million The spending power of disabled people and their household continues to increase disabled online shoppers, who click away from inaccessible websites, have a The number of disabled people is increasing: From 11.9 million (2014) to 14.1 million (2019) Nearly 1 in 5 working adults have a disability and is currently estimated to be worth £274 billion per year to UK businesses combined spending power of £ 17.1 billion in the UK Type of business

The Purple Pound – Infographic – Purple

shared by adelegonzalez on Oct 01




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