Transcript

Online Reputation Management - The Need?

Online Reputation Management - An Infographic 2012 2017 Online Online World Population will grow by 4 % in 5 yrs Population 2 bry Population 2.5 bn World World Population 7.3 bn Online Population will grow by 25 % in 5 yrs Population 7 bn 41 % YoY Online Penentration Growth 61 % consumers do research online 50.2 million users look for 124 million online 43 % search for expert opinions articles reviews before their purchase News/research Online users 59.2 million users visit Google Happy Consumer Unsatisfied Consumer Online Word of Mouth Influences 9 Others Influences 17 Others Online Consumers Buy Product Looking at Positive 87% Online Information Change Outlook Looking at 84% Negative Information 4 out of 5 consumers reverse purchase decisions looking at NEGATIVE content online Sources: Nielsen : How Digital Influences How We Shop Around the World Aug. 12 ComScore: The Rise of Indias Digital Consumer and What it Means for the Future 2012 American Express Global Customer Service Barometer Talking to Strangers:Bazaarvoice in partnership with The Center for Generational Kinelics and Kelton Research, Cone, "2011 Cone Online Inuence Trend Tracker." Aug 30. 2011 http://www.npg.org/facts/world_pop_year.htm http://www.eweek.com/c/a/iT-Infrastructure/Forrester-Finds-Half-of-Worlds-Population-Will-Be-Online-by-2012-319389/ CONVONIX THE INTERNET MARKETING FIRM www.convonix.com

Online Reputation Management - The Need?

shared by Muzzammil on Oct 03
572 views
0 share
0 comments
An infographic by Convonix detailing the online growth and the reasons for having an Online Reputation Management in the marketing strategy. The infographic also provides statistics about consumer beh...

Category

Other
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size