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Online Reputation Management - The Need?

Online Reputation Management - An Infographic 2012 2017 Online Online World Population will grow by 4 % in 5 yrs Population 2 bry Population 2.5 bn World World Population 7.3 bn Online Population will grow by 25 % in 5 yrs Population 7 bn 41 % YoY Online Penentration Growth 61 % consumers do research online 50.2 million users look for 124 million online 43 % search for expert opinions articles reviews before their purchase News/research Online users 59.2 million users visit Google Happy Consumer Unsatisfied Consumer Online Word of Mouth Influences 9 Others Influences 17 Others Online Consumers Buy Product Looking at Positive 87% Online Information Change Outlook Looking at 84% Negative Information 4 out of 5 consumers reverse purchase decisions looking at NEGATIVE content online Sources: Nielsen : How Digital Influences How We Shop Around the World Aug. 12 ComScore: The Rise of Indias Digital Consumer and What it Means for the Future 2012 American Express Global Customer Service Barometer Talking to Strangers:Bazaarvoice in partnership with The Center for Generational Kinelics and Kelton Research, Cone, "2011 Cone Online Inuence Trend Tracker." Aug 30. 2011 CONVONIX THE INTERNET MARKETING FIRM

Online Reputation Management - The Need?

shared by Muzzammil on Oct 03
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An infographic by Convonix detailing the online growth and the reasons for having an Online Reputation Management in the marketing strategy. The infographic also provides statistics about consumer beh...


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