Newsletter Design Trends in 2012

Newsletter Design Trends in 2012 www.optivo.com/study Individualisation: plenty of potential Ratio group/team greeting vs. greeting from a single person Senders are reluctant to individualise newsletter content. Preferences and subscriber characteristics remain unconsidered. 68% 32% Gender 25% City/Region 7% Interest/Preference 2% Structure & Content: generally on the right track Pre-headers are used quite often. Usually there is only a link to the online version of the newsletter. Pre-header available 82% 97% 18% 10% 6% 634px Average width Newsletter content Other content Online version Sender to contact list 416 words 10 pictures Ratio words vs. graphics Newsletters are text heavy. But with 10 pictures per sending, visual accents are set. Call to action 95% of all analysed newsletter have a noticeable call to action. On average there are 16 callings. 16 x Call-To-Action 86% 12% Logo placement Logos are almost always positioned at the top left. 2% Social media: looking for customer contact f 43% Almost half the newsletters contain a link to the company's social media profile. Facebook is leading Linking to social media profiles 38% 45% You 14% Tube with 43%. Which recommendation SWYN Twitter 11% possibilities are offered? 7% The common "Tell-a-friend" is ahead f of "share" in social networks. Facebook Tell-a-Friend Facebook is leading at SWYN. 11% 27% Legal: not everyone is on the safe site 97% 58% have a complete imprint have an unsubscribe link optivo GmbH Wallstrasse 16, 10179 Berlin Phone: +49(0)30-76 80 78 0 Fax: +49(0)30-76 80 78 499 [email protected] www.optivo.com www.facebook.com/optivo www.twitter.com/optivo gplus.to/optivoBerlin optivo "optivo industry report 2012 - newsletter design 2012" - 100 newsletter of leading German companies were analysed. Eurocloud MAAWG Returnath e eco ODDV Ehrenkodex EMal Mating DDV BVDW Newsletter Design Trends in 2012 www.optivo.com/study Individualisation: plenty of potential Ratio group/team greeting vs. greeting from a single person Senders are reluctant to individualise newsletter content. Preferences and subscriber characteristics remain unconsidered. 68% 32% Gender 25% City/Region 7% Interest/Preference 2% Structure & Content: generally on the right track Pre-headers are used quite often. Usually there is only a link to the online version of the newsletter. Pre-header available 82% 97% 18% 10% 6% 634px Average width Newsletter content Other content Online version Sender to contact list 416 words 10 pictures Ratio words vs. graphics Newsletters are text heavy. But with 10 pictures per sending, visual accents are set. Call to action 95% of all analysed newsletter have a noticeable call to action. On average there are 16 callings. 16 x Call-To-Action 86% 12% Logo placement Logos are almost always positioned at the top left. 2% Social media: looking for customer contact f 43% Almost half the newsletters contain a link to the company's social media profile. Facebook is leading Linking to social media profiles 38% 45% You 14% Tube with 43%. Which recommendation SWYN Twitter 11% possibilities are offered? 7% The common "Tell-a-friend" is ahead f of "share" in social networks. Facebook Tell-a-Friend Facebook is leading at SWYN. 11% 27% Legal: not everyone is on the safe site 97% 58% have a complete imprint have an unsubscribe link optivo GmbH Wallstrasse 16, 10179 Berlin Phone: +49(0)30-76 80 78 0 Fax: +49(0)30-76 80 78 499 [email protected] www.optivo.com www.facebook.com/optivo www.twitter.com/optivo gplus.to/optivoBerlin optivo "optivo industry report 2012 - newsletter design 2012" - 100 newsletter of leading German companies were analysed. Eurocloud MAAWG Returnath e eco ODDV Ehrenkodex EMal Mating DDV BVDW