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Navigating the Last Mile: Insurance

NAVIGATING THE LAST MILE: INSURANCE The ever-growing, dynamic insurance market is one of the most popular categories in local search – approximately 31% of U.S. adults purchased insurance-related products over the last 12 months. Insurance is a large and active market in which consumers are seeking, discovering and considering products in a multitude of different ways. RESEARCH & PURCHASE RESEARCH PURCHASE Consumers prefer to learn about insurance-related products online Consumers prefer to speak with an agent when making a purchase 2% 1% 9% HOW PEOPLE LEARN ABOUT 3% 8% HOW PEOPLE PURCHASE 24% 9% INSURANCE-RELATED PRODUCTS INSURANCE-RELATED PRODUCTS 38% Insurance Insurance Research ONLINE MAIL Purchase ONLINE MAIL 20% 33% PHONE MOBILE APP PHONE MOBILE APP 30% 22% IN PERSON DON'T KNOW IN PERSON DON'T KNOW LOCALSEARCH ASSOCIATION. Source: CEB TowerGroup Insurance, "Multi-Channel Sales & Service: Why Insurers Must Respond and How to Execute the Strategy." May 2013 FOR INSURANCE PROVIDERS, OPPORTUNITY LIES IN LIFE EVENTS ENGAGED COUPLES PARENTS-TO-BE Planning to get married within the next year Expecting the birth of their first child in the next year OTHER 4% 2X 4X OTHER 79% 3X MORE LIKELY TO BUY MORE LIKELY 13% A VEHICLE IN THE TO BUY A GEN X NEXT 12 MONTHS VEHICLE GEN X 39% GEN Y 49% GEN Y 47% MORE LIKELY TO BUY MORE LIKELY A HOME IN THE 48% TO BUY A HOUS USE NEXT 12 MONTHS DUSE GRANDPARENTS-TO-BE NEW HOMEOWNERS Expecting the birth of a grandchild within the next year Planning to buy a home within the next year 55% HAVE NO HAVE NO ВАBY 34% LIFE OTHER HOMEOWNERS GEN X BOOMERS OTHER INSURANCE 44% OR RENTERS 48% 52% 56% INSURANCE 56% RENTERS 90% MORE LIKELY TO BE AN APARTMENT DWELLER MOVERS Planning to move within the next year 54% HAVE NO HOMEOWNERS OR RENTERS INSURANCE LOCALSEARCH ASSOCIATION. Source: Scarborough, "Profiles of Consumers Golng Through Life Changes,' October 2013 The Local Search Association is the largest trade organization of companies engaged in local advertising and marketing. For more information, visit localsearchassociation.org.

Navigating the Last Mile: Insurance

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The ever-growing, dynamic insurance market is one of the most popular categories in local search – approximately 31% of U.S. adults purchased insurance-related products over the last 12 months . Ins...

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