Transcript

Millennials Still Want Their Newspapers

MILLFMNIALS 56 STILL WANT THEIR traditional print NEWSPAPERS NEWSPAPER BUCINE CONTENT 3,000,000 % OF YOUNG ADULTS, between ages 18-34 read newspaper media content in print or online U.S. Millennials are MOBILE-ONLY during a typical week Millennials are constantly connected to news content through more than traditional newspapers, like: newspaper content consumers The median age of this group is 27 72% ONLINE VIDEO SOCIAL NETWORKS RSS FEEDS BLOGS Cc BY 20 by starmanseres Millennials trust their newspapers would rather be the source of information to a friend than vice WHY DO MILLENNIALS CONNECT WITH more than they NEWSPAPER MEDIA? 60% 55% 43% trust other sources of information versa 20 by lommy japan of those aged 18-34 using their local newspaper (or their website), believe it to be trustworthy of the millennials who use local print newspapers agreed that they operate in an ethical manner and have the public's best interest in mind of those using social media sitos believe those to be trustworthy Social media sites are often biased Posts on social media sites can be from personal accounts where the credibility of facts can be questionable towards the poster's stance A large portion of millennials react to advertisements in print newspapers whether they use coupons in the newspaper, visit a website for further information, etc 0% 75% of those ages 25-34 of those ages 18-24 ce BY 20 by tuacctnt HOW DO MILLENNIALS CONNECT WITH NEWSPAPER MEDIA? raditional print newspapers Online Mobile devices Of millennials who are online, Millennials who have read a newspaper in the last seven days are The New York Times reports that 10% 71% 112% of its print newspaper subscribers access newspaper digital content in an average month. more likely to have used a mobile device for newspaper content than the overall adult population are between the ages of 18-24 EC BY 20 by Crtibikes CC BY 20 by d space ACROSS ALL PLATFORMS, 40 MILLION MILLENNIALS get news and information from newspaper media each week. Newspaper Association of America htp://www.na w.naa org Trends-and-Numbers/Readership.aspx http://www.ypulse.com/post/viewimilenniais-and-news-lact-checked http://www.netnewscheck.com/article/27241/millennials-stil-want-theirnewspapers http://www.npr.orgblogs/gofigure/2012/05/02/151547286milennials-and-print-newspapers-a-surprising-story http://www.theatlantic.com/business/archive/2012/12how-do-millennials-like-to-read-the-news-very-much-like-their-grandparents/266126 DEVELOPO N NOWSOURCING

Millennials Still Want Their Newspapers

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Believe or not, but 56 percent of young adults read newspaper content in print or online. This infographic highlights how millennials still want their newspapers.

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