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The Loyalty Landscape 2012

THE LOYALTY LANDSCAPE 2012 Ipsos MORI / thelogicgroup Feelings of loyalty Membership of loyalty schemes What people do now and what they will do 60 % have % have done / will do over already done 50 the next 12 MOBILE PHONE NETWORK months Use mobile phone to check product details/product reviews in BANK CAFE CAFE PETROL Handsets ONLINE store (e.g. Mobile website, scanning a barcode, QR code or similar) 16% 24% department store Restaurants/cafes/ Online voucher coffee shops Banks/building Mobile phone (network) Supermarkets Mobile phone (handset) Restaurants/cafes/ Supermarkets Petrol stations Department stores discount societies coffee shops organisatons Satisfaction with loyalty schemes Receive loyalty scheme offers via my mobile (e.g. SMS, mobile website, mobile application) 13% 20% Mobile phone (handset) Restaurants/cafes/ coffee shops Banks/building societes Department Petrol stations Mobile phone (network) Supermarkets Online voucher stores discount organisatons 37% 31% 27% 26% 25% 24% 22% 20% Use mobile phone to pay for things (e.g. Via mobile website, tap- and-pay) 7% 17% "I prefer loyalty schemes where I can earn better offers and services for being more loyal.." "I trust companies who run loyalty schemes to keep my personal information "I prefer to receive my offers and rewards whilst I'm "I'm happy receiving general offers, rather than rewards tailored to my shopping rather than later.." shopping habits." Use mobile phone in place of a loyalty card to identify myself when making a purchase (e.g. It holds details of one or more of my loyalty scheme memberships) safe.." 6% 17%. 70% 46% 42% 37% 4% Disagree 15% Disagree 11% Disagree 21% Disagree Technical note; The research was conducted vis Ipsos MORI's online omnibus between 20 and 29 April 2012. 2,018 British adults aged 16-64 and from a variety of social grades took part. Data are weighted to be representative of the British offline population as a whole % Satisfied % Feel loyal to that sector MARKET % Members of at least one scheme in that sector SUPERMARKET

The Loyalty Landscape 2012

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In 2009, The Logic Group commissioned Ipsos MORI to conduct research that led to the first ‘The Imperatives for Customer Loyalty’report. This initial project has developed into a series which ...

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