Instagram for B2B Marketing ...

O10 INSTAGRAM ACCOUNTS WINNING AT B2B CONTENT 1 Adobe 2 Intel • 681,000 followers • Stunning visuals highlighting what their products can create • Over 1 million followers Celebrity-style images reinforcing the brand voice 3 Hootsuite 4 CBRE • Array of architecture from • Casual, friendly images • Posts demonstrate around the world • Clever hashtags to promote company culture posts 5 HubSpot 6 вм IBM • Informational content with Highly effective use of reactive storytelling • Combines top-of-mind story with marketing message visually appealing images Witty captions and video 7 GE 8 FedEx Leverages brand's history with modern technologies • Creates a powerful voice through storytelling • Features images of planes and trucks all over world • Ties images to stories of their shipping process 9 НР 10 Mailchimp • Over 1 million followers • Cultivates a sleek, design- minded brand image with electic pictures Chimp from logo comes to Life in images • Posts reinforce playful brand image FRONETICS marketing the supply chain