Infographics vs Data Visualisation

Olobjective Strategy | Creative | Digital INFOGRAPHICS VS DATA VISUALISATION Infographics and Data Visualisation are terms used to describe the visual representation of information and data. In simple terms, they make information easier for users to digest, presenting informaiton in a concise, visual way. Here we look at the core differences between Infographics and Data Visualisation INFOGRAPHICS DATA VISUALISATION SUBJECTIVE ОBJECTIVE PROVIDES A VIEWPOINT DELIVERS INFORMATION VISUALISES A NARRATIVE Lu ILLUSTRATES RAW DATA Infographics communicate stories through text, facts and illustrations. When designed Data visualisations are the effectively, infographics should be predominantly designed for visual appeal and reader comprehension, as they can communicate multiple ideas and specific techniques used for representing data as visual information, through plots, charts or graphs. When designed effectively, data visualisations help to clarify information by giving an conclusions for the audience. overview of the results from research or collected data. Although visual elements are used to illustrate trends, ensure your design is focused specifically on the data itself. EXAMPLES * EXAMPLES CASE STUDIES: ANNUAL REPORTS: Provide a visual Create engaging visuals to summarise your case overview of the past studies. year's results, successes and analysis. WEB CONTENT: NEWSLETTERS: An engaging, visual piece of content is more likely to be shared and Include some data @ visualisation in your newsletter to feature unique findings, ultimately enhance your Search Engine Optimisation performance. facts and statistics from your company. BLOG POSTS: Publish infographics on EBOOKS & WHITE PAPERS: your blog as a visual addition to your supporting text content. Including data visualisation elements will highlight points made in your document, to engage your audience. As an award winning marketing agency based in Sheffield, our digital teams combine effective strategy, creative design and technical expertise. As the entire agency was formed in a digital age, we always consider the latest technologies, instinctively, and innovatively. Visit our website to find out more. www.objectivecreative.com