How to write a White Paper that Engineers will Read

1 HOW TO WRITE A WHITE PAPER THAT ENGINEERS WILL READ YOUR WHITE PAPER SHOULD : • Present a solution to an engineering issue . Consist of 3000+ words • Include supporting images such as graphs , stats , diagrams • Be presented in a downloadable PDF format with attractive graphics • Start with an executive summary and have a clearly defined contents index • Not come across as a sales pitch 3 ENGINEERING Copywriter 5 6 STEPS TO WRITE A WHITE PAPER IDENTIFY AND SELECT A TOPIC 2 Talk to your engineering sales team as well as clients to identify market issues DEVELOP AN INFORMATIVE EXECUTIVE SUMMARY PROVIDE A COMPELLING SOLUTION Outline your main points in the summary , so the reader knows what to expect Show statistical results and provide visuals to illustrate your point . 4 6 CREATE AN ENGAGING TITLE Send a clear message about the key take away for your reader . DEFINE A CLEAR PROBLEM STATEMENT Lay out the parameters and context of the problem for the readers . CHECK YOUR REFERENCES Observe proper citation format of the references . WWW.ENGINEERING COPYWRITER.COM