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How to write a White Paper that Engineers will Read

1 HOW TO WRITE A WHITE PAPER THAT ENGINEERS WILL READ YOUR WHITE PAPER SHOULD : • Present a solution to an engineering issue . Consist of 3000+ words • Include supporting images such as graphs , stats , diagrams • Be presented in a downloadable PDF format with attractive graphics • Start with an executive summary and have a clearly defined contents index • Not come across as a sales pitch 3 ENGINEERING Copywriter 5 6 STEPS TO WRITE A WHITE PAPER IDENTIFY AND SELECT A TOPIC 2 Talk to your engineering sales team as well as clients to identify market issues DEVELOP AN INFORMATIVE EXECUTIVE SUMMARY PROVIDE A COMPELLING SOLUTION Outline your main points in the summary , so the reader knows what to expect Show statistical results and provide visuals to illustrate your point . 4 6 CREATE AN ENGAGING TITLE Send a clear message about the key take away for your reader . DEFINE A CLEAR PROBLEM STATEMENT Lay out the parameters and context of the problem for the readers . CHECK YOUR REFERENCES Observe proper citation format of the references . WWW.ENGINEERING COPYWRITER.COM

How to write a White Paper that Engineers will Read

shared by engineeringcopy... on Jul 06
Writing an engineering white paper is not just about sitting down, opening your computer, researching, and writing. There is a creative and technical aspect that you also need to do in order to develo...


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