How to Speak Design & Marketing

O objective Strategy | Creative | Digital How to Speak Design & Marketing A useful guide to some of the most common design and marketing terms... Design Wireframes Leading Bleed A basic visual guide that represents the skeletal framework of a website / email. Wireframes are In lettering, this term describes the space between lines of text vertically, also known as line height. In printing, bleed is printing beyond the edge of where the sheet will be trimmed. The bleed is the created for the purpose of arranging elements to best accomplish a particular amount of space allowed for the movement of paper when printing and artwork inconsistencies. purpose. Responsive CMYK PNG In website terms, 'responsive' refers to a website that is designed and built to adjust to the layouts of particular screen sizes. This includes desktop, tablet and mobile devices. Cyan, Magenta, Yellow and Black are ink colours used for printing purposes. RGB (red, green and blue) are references used for screen purposes (websites, for example). In file format terms, PNG stands for Portable Network Graphics, This format supports transparent backgrounds and is generally good i website use due to small file sizes. Marketing B2B SEO PPC (Business-to-business) (Search-engine-optimisation) (Pay-per-click) Used to describe companies that sell to other businesses. Alternatively, B2C is an adjective used to describe companies that directly sell to consumers. This involves the practise of improving the position of a webpage in search results. There are many factors that effect the SEO of your website pages. This includes meta title tags, keywords, image tags, site design and This is a type of internet marketing by which advertisers pay a fee for each time their ads are clicked on or shown. Essentially, it's a way of buying visits to your website as opposed to attempting to "earn" visits organically. structure. A/B Test Persona Lead A semi-fictional representation of your ideal customer which is based on market research and the real data collected Often used in email marketing, this is the process of comparing two variables to determine which performs better in order to help improve marketing outcomes. A person or company who has shown interest in a product / service through a particular action. An example might include filling out a form or exchanging contact information through an incentive. from your existing customers. This ultimately helps define a marketer's target audience. Objective Creative Our specialist teams successfully deliver strategic marketing, creative design and digital projects on behalf of businesses and organisations in the UK and internationally. For more information visit www.objectivecreative.com www.objectivecreative.com AA