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How Modern Companies Use Content Marketing

How Modern Companies Use Content Marketing • Content Marketing's Biggest Bonuses • Low-Risk Investment, Potential client trust is developed through the sharing of meaningful content Sales Leads, As content drives traffic, valuable sales leads are produced Mass Public Appeal, The production of well-written, helpful content means that target audiences look to your company as an industry authority Current Content Marketing Tactics • Brands with over 1,000 employees use an average of 9 content marketing tactics Brands with less than 10 employees use an average of 6 content marketing tactics The most popular content marketing strategies: Social Media Article Posting In-Person Events eNewsletters Case Studies Blogs 51% 79% 78% 62% 61% 55% Social Media is the preferred medium for content distribution and promotion Percentage of content marketers who use the following sites for social content distribution and promotion: f in OTHER Twitter Facebook Linkedin YouTube Other 55% 54% 51% 38% 8% • The Growth of Content Marketing • On average, during the next calendar year, 51% of businesses will devote more funds to content marketing 25 During a similar time frame, 45% of businesses will continue with the budget they've already established Only 2% of businesses are set on pulling money from their present content marketing budget FUSION 360 http://www.marketo.com/infographics/content-marketing-vs-traditional-advertising/ %24

How Modern Companies Use Content Marketing

shared by Fusion360-2 on Sep 01
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Presently used by the world's most successful marketers, content marketing has a way of helping companies reach their respective consumers more than just about any other marketing practice.

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Fusion 360

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Fusion 360

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