Click me

How Colors Affect Conversions

HOW COLORS = AFFECT CONVERSIONS = COLOR has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. THE DATA VISUAL INFLUENCE 92.6% 92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.). PRODUCT ASSESSMENT TAKES ONINETY SECONDS Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. ? 90% Up to 90% of that assessment is based on color alone. ² APPLIANCE PREFERENCE COLOR & RECOGNITION 2/3 26% HIGHER One study found that magazine readers recognize full-color ads 26% more often than black-and-white ads. * Two out of three consumers won't buy a large appliance unless it comes in their preferred color. 3 CASE STUDIES* * Don't generalize. You should test colors on your website with your audience to see what works best for you. CTA BUTTON COLOR 21. INCREASE Performable Performable changed the color of a Call-To-Action (CTA) button from green to red, resulting in a 21% increase in conversions. $ TR 6.3% INCREASE CTA BUTTON COLOR RIPT RIPT APPAREL Ript changed a CTA button color from green to yellow (in addition to tweaking the button copy), resulting in a 6.3% increase in sales. KETCHUP COLOR Heinz $23 MILLION H.J. HEIN Z COMPANY In a marketing experiment, Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in the first 7 months, resulting in $23 million in sales. At the time, it was the highest sales increase in the brand's history. " APPLICATIONS What colors should you use on your website? FUN FACT Why are most web hyperlinks blue? "Red and green are the colors most affected by color-vision deficiency. Almost no one has a blue deficiency. That means nearly everyone can see blue, or, more accurately, almost everyone can distinguish blue as a color different from others. It was pure good luck that the default color of hyperlinks is blue with underlining." BLUE PURPLE GREEN Colors women love the most 8 ORANGE BROWN GRAY TARGETING WOMEN Colors women bate the most 8 Colors men love BLUE GREEN BLACK the most 8 TARGETING MEN Colors men bate BROWN ORANGE PURPLE the most 8 OKISSmetrics PEOPLE. NOT PAGEVIEWS. 1 color.php 2 3 Hermie, P., Lanckriet, T., Lansloot, K. and Peeters, S. Stop/watch: everything on the impact of advertisements in magazines. Medialogue; 2005. 5 6 7 4 8 9 Adapted from “Building Accessible Websites". Copyright © Joe Clark, 2002. All rights reserved. Used with permission. The logos of Performable (, Ript Apparel (, and the H.J. Heinz Company ( are used courtesy and with explicit permission of their respective owners. All rights reserved.

How Colors Affect Conversions

shared by caldwell on Apr 03
1 comment
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.




Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size