A Guide to Planning & Launching a Successful Website for Business

O objective Strategy | Creative | Digital A GUIDE TO PLANNING & LAUNCHING A SUCCESSFUL WEBSITE FOR BUSINESS You have a great business, with a growing number of happy clients and now you need the perfect website. But where do you start, what's required and what is a domain name? Here we take a look at the basics required to get your company's new website up and running. Hosting Any website viewed on the internet needs to 'live' 000 somewhere. That somewhere is computer hardware, a bit like a computer hard drive. For an annual fee, a web hosting company or full service agency can provide you with a space for your website to reside. Domain Registration Now that your website has a home, it needs an address. You can purchase a domain name (the bit that starts with www.) from a domain name registrar - or if you have commissioned an agency to build your site, speak to them about getting a domain name for you. Again, this will need renewing annually. www WWW Design & Build This stage can be done before or after the previous two, but either way you're going to need to fill your web space with a professionaly designed, developed and fully tested website. Speak to a good agency with experience in digital work to discuss how your website will look and function. </> SEO Search Engine Optimisation is the process of improving how a website is listed in search engine results. A good agency will raise the profile of your website in a number of ways, including ensuring your site is well built, technical on-page fixes are attended to and great content is created and shared. O objective Strategy | Creative | Digital Objective Creative is an award winning integrated marketing agency, their digital team combines effective strategy, creative design and technical expertise. From campaign websites to e-commerce platforms, their experienced team work with clients to plan and produce the perfect website. Objective Creative also provide a comprehensive range of website hosting packages, including 'Superfast Total Website Hosting', with 100% network uptime guarantee. Their proven Search Engine Marketing plan includes: SEO: Optimisation of page structure and code Content Creation: Developing engaging relevant content about your busines, including infographics, articles, blogs, reports, online tools and videos. Sharing content with key audiences: Ensuring content is shared, and valuable links are secured to your website. THE AWARD WINNING TEAM AT OBJECTIVE CREATIVE DELIVER: Marketing Strategy Creative Design Branding and Messaging Digital Development Direct Marketing Insight Consultations Search Engine Marketing Social Media Management O objective Strategy | Creative | Digital www.objectivecreative.com