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A Guide to On-page SEO Best Practice

O objective Strategy | Creative | Digital A GUIDE TO ON-PAGE SEO BEST PRACTICE Your page's ranking in search engine results can be heavily influenced by on-page factors. Here we look at the main ones, and explain how they can be tweaked to provide optimum performance in improving your page's position in search results. Great Content The page should provide high quality authentic and useful information. Smooth and simple UX User experience (UX) should be easy and fluid. The page should load quickly, content be understandable and navigation intuitive to use. Keyword relevant The page should be findable from a specific keyword search result. The page should contain the relevant keyword in all appropriate content meta tags. of Sharable The page's URL should contain words that make the page's content obvious. It should include sharing functionality for appropriate social network platforms. Ready for multiple devices The page should utilise responsive styling to display correctly in all popular web browsers for desktop screens and mobile devices. Appropriate meta data Pages should contain all relevant meta tags, such as Title, Description and Author. Title tag should contain no more than 75 characters, the URL no more than 90 and the </> description no more than 160 characters. The meta keyword tag is no longer necessary. Crawler accessible The page's robot meta tag should be set to allow crawlers. The page's content should be unique to its URL and any duplicate content should link to it with canonical tags. Page elements to be optimised Below are all the page elements you can adjust to help improve your ranking in search engine results. Title Tag Meta Description This is one of the most important elements when it comes to SEO. The title tag lets search engines know what the page is about. When a user searches for a particular keyword phrase, search engines will highlight the page title in search results, increasing visibility and click-through rate. Each page should have a unique title tag and contain appropriate keywords. Search engine results will list this description after the page title, so it is an opportunity to provide the user with further information in order to encourage them to click the link Avoid duplicate descriptions across your website, use keywords and don't exceed 160 characters. Page Content H tags The text, images and media that make up your page content should be unique, relevant, of a high standard, well laid Header tags such as H1 and H2 are used in website code to define a hierarchy of titles and subtitles. Generally should have one H1 tag contained in a range of H tags (H2, H3 etc). Use a keyword in the H1 tag. Qut with subsige out and easy to read. Having multiple pages with duplicated content can have a negative effect on search rankings. Use keywords in the text but don't go overboard! About 4 times throughout the copy is enough. Intemal links Image Alt tags Using links within your page copy that points to another page of your website helps search engine crawlers to navigate through your site. If done correctly, it can also create a better, more fluid experience for the user. Website images have a tag in the code allowing the developer to insert a description. This is good for search engines, as well as making the site more accessible for people who can't view that image (someone using a screen reader for example). Use keywords where appropriate (but not excessively) and name the image file with an appropriate descriptive term. Businesses looking to dramatically increase their search engine rankings should consider working with a professional marketing agency with experience in SEO best practices. O objective Strategy | Creative | Digital Objective Creative is an award winning integrated marketing agency, its digital team combines effective strategy, creative design and technical expertise. From campaign websites to e-commerce platforms, its experienced team work with clients to plan and produce the perfect website. Their proven Search Engine Marketing plan includes: SEO: Optimisation of page structure and code Content Creation: Developing engaging relevant content about your business, including infographics, articles, blogs, reports, online tools and videos. Sharing content with key audiences: Ensuring content is shared, and valuable links are secured to your website. THE AWARD WINNING TEAM AT OBJECTIVE CREATIVE DELIVER: Marketing Strategy Creative Design Branding and Messaging Digital Development Direct Marketing Insight Consultations Search Engine Marketing Social Media Management O objective Strategy | Creative | Digital

A Guide to On-page SEO Best Practice

shared by ObjectiveCreative on Mar 27
Your page’s ranking in search engine results can be heavily influenced by on-page factors. In this infographic we look at the main ones, and explain how they can be tweaked to provide optimum perfor...


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