Transcript

Generation Z

MOBILITY E TOP NAMES GENERATION Z OEFFECTIVE ENGAGEMENT * BORN 1995-2009 * William 1 Lily Jack 2 Chloe Jacob 3 Isabella Lachlan 4 Mia Oliver 5 Olivia Verbal Visual 17 JOBS 15 HOMES Sit & listen BB Try & see Facilitator ZEES GLOBAL GEN GEN Z DIGITAL INTEGRATORS Teacher Content (what) IN A LIFETIME* iGEN Process (how) Learner centric Curriculum centred Closed book exams EDUCATION CLICK 'N GO KIDS Open book world DIGITAL INTEGRATORS COTTON WOOL KIDS SCREENAGERS 1 in 4 UPAGERS THE ZEDS SLANGUAGE BUBBLE WRAP GENERATION TEENS ITWEENS 1 in 3 () 10 HRS 19 MINS TECH. USE/DAY HEALTH + Selfies 1 in 2* % IN WORKFORCE AGE RANGE Cray cray % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* 5,100,000,000 Defs UNIVERSITY EDUCATED SEARCHES/DAY NOW 2020 MALE FEMALE Onesie You 4.000,000,000 Tube VIEWS/DAY 0% 1945 69+ YOLO WEALTH 1946 LOL 1,000,000,000+ 34% 17% 1964 50-68 77.9 61.8 Avg. annual earnings in 2063 (as Gen Z retire)* ACTIVE USERS 1965 $222,000 500,000,000 42% 36% 1979 35-49 GLOBAL GENERATION 1980 TWEETS/DAY Average capital city house price (2063)* 21% 35% 1994 20-34 1,000,000+( 2,000,000.000 2 BILLION GEN Zs 1995 A $2.5 MIL. APPS COUNTRIES WITH LARGEST NUMBER 2% 12% 2009 5-19 200 150 100 50 0 50 100 150 200 REDEFINED LIFESTAGES POPULATION (THOSUANDS) 20TH CENTURY CHILDHOOD TEENAGER ADULTHOOD TODAY CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER *FUTURE FORECAST mccrindle www.mccrindle.com.au | www.generationz.com.au Source: ABS, McCrindle © McCrindle 2014

Generation Z

shared by mccrindleresearch on Nov 13
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There are 4.6 million reasons, in Australia, to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, wi...

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