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Exhibition Excellence - Choose Your Show Selection Carefully

EXHIBITION EXCELLENCE CHOOSE YOUR SHOW SELECTION CAREFULLY ASK QUESTIONS 1 The first questions you should be asking are "who do you want to reach at the show?" and "what do you want to have happen?" IDENTIFY & VISIT SHOWS 2 There are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who is your target market and which shows do they attend? 3 MATCH YOUR OBJECTIVES When evaluating a show's potential, take geographical location into consideration. Usually 40-60% of attendees come from a 200-mile radius of the show location. Consider your distribution area and target audience. 4 CONSIDER LOCATION Selecting the right shows means matching your show exhibiting objectives with the right target audiences, the right timing to meet buyers' purchasing patterns and the ability to show and demonstrate your products/services. 5 CHOOSE YOUR SPACE WISELY Every show is unique and there are many variables affecting direction, volume and quality of traffic past your display. Be familiar with the floor plan Nomadic IMAGE COURTERSY OF: XXX XXIX XXIX HTTP:// Display"

Exhibition Excellence - Choose Your Show Selection Carefully

shared by AllanV on Feb 27
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Selecting the right show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return.


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