Example Of Job Advertisements – The ...

9 MAJOR JOB ADVERTISEMENT MISTAKES TO AVOID Not sure if you're utilizing the right techniques or strategies for your job ads? We will share with you the 9 major job advertisement mistakes to avoid. 1 NOT INCLUDING A PHOTO It's crucial to include a photo that will connect with your target group. And don't worry, there are plenty of websites offering free stock photos so it doesn't have to wreak havoc on your budget. 2 NOT CONDUCTING KEYWORD RESEARCH You should actively search to see what common job titles are being used and searched for. This can easily be done via a keyword research tool. NOT OPTIMIZING FOR SEO Alongside of keyword research, SEO is also a critical element to your job ads. Many people do not take the time to make sure that their advertisements are optimized for SEO, costing them potential free reach. NOT ANALYZING THE PERFORMANCE OF THE AD The only way to improve the success of your job ads is by evaluating them. Analytics can help you to understand which advertisements are bringing you the highest quality applicants. NOT HIGHLIGHTING YOUR EMPLOYER BENEFITS Your employer benefits are what set you apart from other companies. These are the important points that should be convincing enough to make potential applicants submit their application. NOT EASY TO READ Some job ads are extremely difficult to read. With no images, icons or even bold text, it looks like one long, boring novel. Applicants aren't going to be driven to take the time to read these types of job ads. NOT LINKING TO SOCIAL MEDIA Your job ads should be linked to social media so that applicants can easily share the position online. Even if the position is not the right fit for that particular person, they might be willing to share it with their colleagues or friends NOT WRITING A RELEVANT JOB DESCRIPTION Rather than using the same copy or requirements for every position, the description should be unique and only include the most vital information. NOT HAVING AN ATS Having an ATS that has features relevant to job advertisements can be extremely helpful. For example, you can create job ads that are SEO optimized, conduct keyword research, find stock photos, build the advertisement in an easy to read way, and link to social. FREE E-BOOK: JOB ADS Talentiin JОB ADS WE'RE HIRING In this e-Book, we would like to give you an overview of the most important topics pertaining to job advertisements. https://www.talention.com/e-book-job-ads