Transcript

The Evolution of Newspaper Innovation

Pioneer p dropped Sen Diege takes atker im portont Gruand in the in- y begies te The Evolution of st of jact tes k weest eitys wanufuctare meth, pre Nory is catectrd te be under Sen Dirgo Usian. duetion NEWSPAPER Dec. . F40 - The rschate By Richard Crawtere The Stand vas 30 prov tbe respon t war listed INNOVATION e of the the the So ed jan be ineer er le aviatioun Workt rdto Jemas i m" Bus nned from a of in this undate pte pack. We j ated parachute jeened Chm. Ro CFea ,a oreoer T n and an Arsay bat of Bussell ai epenie gd Pa with grander schwes t south pa rienental designs SeDieAir pwn expe wist. a parachu dree would chode, by the Ary Aur Cop "Aer to San Dees be a entire ae the pilot a the plar ute o to y C were danger o his engons ned by his units. nendations have Early THE WAYS IN WHICH AMERICANS CONSUME NEWS IS CHANGING Did you know the average adult uses four different devices or technologies to access news in a given week? In today's media landscape, readers are changing the way(s) they access and interact with newspaper media content: PRINT ONLINE More than Headlining Neus! 137 MILLION In 2014, ONLINE NEWSPAPER MEDIA CONTENT reached more than 145 MILLION U.S. adults read a print newspaper in the typical week unique visitors in January alone In 2012, digital-only circulation revenue grew by Headlining Nees! Revenue from bundled 53% digital and print subscriptions jumped by 275% WHILE 499% of adult Twitter users read a print newspaper during the week Headlining Neurs! Headlining Nees! Hendlining Ners! MOBILE In 2012, mobile-exclusive users In 2013, increased the overall 43 MILLION newspaper online audience by adults accessed content from 27% newspaper sources on tablets and smart phones in an average month SOCIAL MEDIA In 2013, 77% ** The Washington Post and The ew York Times each drove more than 260,000 TWEETS of American adults follow links on social media for news stories PER WEEK NEWSPAPERS CONTINUE TO INNOVATE AND TRANSFORM, REACHING NEW AUDIENCES AND DISCOVERING NEW REVENUE STREAMS The New York Times launches mobile website Ebe Xetu jeck Times 2006 "Snowfall: The Avalanche at Tunnel Creek" 2012 giving readers a better way to access content via their mobile devices. Et CallO Patinto The New York Times publishes "Snowfall: The Avalanche at Tunnel Creek" on their website, an interactive storytelling experience using multiple forms of media to make readers feel Pisteri Exprewe Newspapers begin experimenting with Twitter Among the first to join are @nytimes, @wsj, @denverpost, @ajc, @statesman, @oregonian and @freep. 2007 like they are part of the story. TimesAction 2013 The New York Colonel Tribune Launches 2008 Times Idea @coloneltribune, a persona created to reach a broader audience through social media. Lab launches TimesAction, integrating interactive 2009 THE TEXAS TRIBUNE advertising into the iPad interface to streamline access to media and coupons relative to the story. launches an online-only nonprd journalism organization aimed at citizen engagement with the community and politics. data Topicly 2010 Los Angeles Times begins including related e-commerce links with stories as a way to generate The Washington Post launches Topicly, a visual table of contents giving readers easy access to website's biggest news topics of the day. new revenue. FiveThirtyEight blog comes to The New York Times Bill Keller brings Nate Silver and the Five ThirtyEight blog to The New York Times. The blog was responsible for 20% of The Times' Web traffic. Tribune Trivia Chicago Tribune launches Tribune Trivia, an app that uses more than 100 years of archived Tribune content to create a trivia game that interacts with social media for bragging rights. + STA ANEM CAE 2011 The Philadelphia Inquirer becomes the first major media company to partner with a tablet maker, offering a $99 Android tablet to new digital edition subscribers. 2014 FORTHEW.N USA Today launches FTW, a sports section inspired by BuzzFeed and Upworthy's viral content models. The Boston Globe launches a responsive- design website, and experiments with a two-website model offering free access via Boston.com and subscriber access via BostonGlobe.com. San Francisco Chronicle San Francisco Chronicle announces plans to give reporters two months of rigorous digital training - a social media bootcamp. PROJECT LIBERTY, NYT Now 2012 The New York Times launches NYT Now, a curated premium mobile apptargeted at mobile-first users. In-app advertising will be exclusively native ads, called Paid Posts. The Philadelphia Inquirer starts the Project Liberty Digital Incubator, helping startups that agree to develop a media product. Good morning AMASA ontefeti Conra and Cert Heist Sources comScore research Nielsen Scarborough research www.texastribune.org/events www.digiday.com/publishers/usa-today-ftw www.cjr.org/feature/lone_star_trailblazer.php www.mashable.com/2009/04/23/chicago-tribune www.niemanlab.org/2014/03/the-newsonomics-of-nyt-now www.pulitzer.org/files/2013/feature-writing/branchentryletter.pdf www.mashable.com/2014/01/07/sf-chronicle-social-media-boot-camp www.netnewscheck.com/article/32654/twitters-worth-for-papers-by-the-numbers www.searchmetrics.com/en/searchmetrics/press/twitter-study-us-newspaper-sites www.adweek.com/news/press/washington-post-unveils-visual-news-product-152616 www.huffingtonpost.com/2013/07/22/nate-silver-espn-new-york-times_n_3636035.html www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle www.prnewswire.com/news-releases/chicago-tribune-launches-trivia-app-241319951.html www.cbsnews.com/news/new-math-at-the-la-times-journalism-plus-ecommerce-extra-revenue www.naa.org/Topics-and-Tools/Digital-Media/Paid-Content/2013/Two-Website-Paid-Model.aspx articles.philly.com/2012-01-04/business/30589233_1_tech-incubators-previous-firm-office-space news.cnet.com/8301-1023_3-20105363-93/philly-papers-offering-subscribers-$99-android-tablet www.naa.org/Topics-and-Tools/SenseMakerReports/Multiplatform-Newspaper-Media-Access.aspx www.n. www.naa.org/Trends-and-Numbers/Newspaper-Revenue/Newspaper-Media-Industry-Revenue-Profile-2012.aspx www.businesswire.com/news/home/20130701006242/en/York-Times-Launches-Interactive-Advertising-Capabilities-iPad NEWSPAPER ASSOCIATION OF AMERICA DEVELOPED BY N NOWSOURCING .org/News-and-Media/Blog/c nscore-digital-newspaper- -september-2013.aspx

The Evolution of Newspaper Innovation

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This infographic takes a look at how Americans are changing the way they consume news.

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