Email Marketing

Email Marketing www.mvigyan.com Steps For Email Marketing Why Email Marketing? Business Tactics 25% whole world population have email accounts Choose your main Goal Determine Goal 3.2 billion accounts what, how many, Why they subscribe emails 90 trillion emails sent Deliverability daily Unique &consistent Name & email address From Brand Name Marketing Tools used by Business Represent call to action 81% so recipient knows what to do Subject Line 68% Use of plain text,images,videos Body 10% Include unsubscribe link 5% Email Signature & Footer appears at the end of message add some information TV Ads Email SEO PR Measure Success click through rate unsubscribe rate Problem Regarding Spam How email works ideally ? Senders Message Sender email Server Recipient email Server Recipients Message Problem1 SPAM Senders -> Sender email Server Message Problem2 SPAM Sender email Server Senders Recipients email Server Message Problem3 Trash SPAM Senders Message Sender email Server Recipient email Server Recipients Message Problem4 Full inbox SPAM Recipient email Message Senders Message Sender email Server How to get rid off it? Campaign creation tools. Permission based tool for mass emailing Install antispam filters, antivirus , firewall. Subscriber management.