Direct Mail, It's So Undead It's Spooky!

DIRECT MAIL, IT'S SO UNDEAD IT'S SPOOKY! While digital channels, advanced analytics and social networking make it a real treat to help our clients achieve the results they're looking for, one thing remains constant! Mail is still the best trick to get new customers! 1 Mail remains the largest single direct marketing expenditure, at 44.8 BILLION Over three quarters of direct mail is opened by the recipients while only 63% actually read the contents? People comprehend what they read on paper "far better"than on a computer screen 65% of adult Millennials say they prefer to read something on paper 76% of young people in the "digital generation" have made a purchase based on something they received in the mail4 What's the number one ingredient to put in your marketing brew? Marketers point to direct mail as the top deliverer of new customers6... social marketing 12.5% email 16.7% direct mail 31.3% Nearly half of those surveyed 48% said they had retained direct mailings for future reference, 17% with saying they do so regularly' 56% of consumers find printed marketing to be the "most trustworthy" of media channels HAPPY HALLOWEEN FROM TPG! http://whattheythink.com/articles/64890-direct-mail-market-trends/ 2 http://smallbusiness.yahoo.com/advisor/direct-mail-market- ing-small-business-advice-152312052.html 3 http://sciencenordic.com/paper-beats-computer-screens http://www.delivermagazine.com/2012/01/outside-the-box-di- rect-mail-continues-to-prove-its-worth 5 http://www.delivermagazine.com/2012/01/outside-the-box-di- rect-mail-continues-to-prove-its-worth 6 http://printinthemix.com/Fastfacts/Show/690#sthash.Sfzoj82P.dpuf http://printinthemix.com/Fastfacts/Show/749#sthash.ERE2lweG.dpuf 8 http://printinthemix.com/Fastfacts/Show/749#sthash.K2B3r2dj.dpuf TPG вX