The Digital Publishing Explosion

www.3dissue.com |THE DIGITAL PUBLISHING EXPLOSION RECENT KEY EVENTS AND DEVELOPMENTS 2007 2010 2011 2012 Amazon reported e-book sales Digital Magazine circulation in the US doubled in the Amazon launches Kindle in the US outnumbered sales of hardcover books first half of 2012 for the first time compared to 2011 Apple releases the iPad with an e-book ever app called iBooks April - October, Apple sold 7 million iPads Amazon launches the Kindle Fire EMERGING TRENDS 3%, CONTENT MARKETING SPEND FOR 2012 CONTENT MARKETING MARKETERS, ON AVERAGE, SPEND OVER A QUARTER 9% 11% SIGNIFICANT INCREASE OF THEIR MARKETING BUDGET ON CONTENT MARKETING. 60% INDICATE THEY PLAN TO INCREASE INCREASE THEIR CONTENT MARKETING BUDGETS OVER THE NEXT 12 MONTHS. 28% REMAIN THE SAME 49% SOURCE: CONTENTMARKETINGINSTITUTE.COM DECREASE UNSURE 23% OF US ADULTS HOW OFTEN PEOPLE READ FOR DIFFERENT PURPOSES NOW GET NEWS ON AT LEAST TWO DEVICES READ FOR PLEASURE 36% 23% 14% 6% 20% KEEP UP WITH CURRENT EVENTS 50% 21% 6% 22% DIGITAL READERS READ MORE RESEARCH ON TOPICS OF INTEREST 24% 25% 18% 7% 25% WORK OR SCHOOL THE AVERAGE E-BOOK READER READS 24 BOOKS A YEAR, COMPARED TO 15 BOOKS BY A PRINT READER. 36% 12% s% 41% SOURCE: LIBRARIES.PEWINTERNET.ORG FEW TIMES A MONTH DAILY LESS NEVER FEW TIMES A WEEK SOURCE: ONLINEUNIVERSITIES.COM THE ONLINE FUTURE (75 PERCENT (760 17 MILLION PERCENT Global ownership of tablets expected to reach by 2016 Mobile internet Of the total users increased by in 2011 population will be online in 2012 SOURCES: FORRESTER RESEARCH, HUBSPOT WHY ARE MARKETERS MOVING TO DIGITAL EDITIONS? %$4 REACH Digital can reach audiences across the SPEED INTERACTIVE COST Addition of movies, audio, links and the customer requires. animation, capturing dramatically reduced. the readers' attention. Digital editions can be delivered fast, when Production, print and delivery costs can be globe on their preferred, portable devices. 3D Issue www.3dissue.com %24 LO www.3dissue.com |THE DIGITAL PUBLISHING EXPLOSION RECENT KEY EVENTS AND DEVELOPMENTS 2007 2010 2011 2012 Amazon reported e-book sales Digital Magazine circulation in the US doubled in the Amazon launches Kindle in the US outnumbered sales of hardcover books first half of 2012 for the first time compared to 2011 Apple releases the iPad with an e-book ever app called iBooks April - October, Apple sold 7 million iPads Amazon launches the Kindle Fire EMERGING TRENDS 3%, CONTENT MARKETING SPEND FOR 2012 CONTENT MARKETING MARKETERS, ON AVERAGE, SPEND OVER A QUARTER 9% 11% SIGNIFICANT INCREASE OF THEIR MARKETING BUDGET ON CONTENT MARKETING. 60% INDICATE THEY PLAN TO INCREASE INCREASE THEIR CONTENT MARKETING BUDGETS OVER THE NEXT 12 MONTHS. 28% REMAIN THE SAME 49% SOURCE: CONTENTMARKETINGINSTITUTE.COM DECREASE UNSURE 23% OF US ADULTS HOW OFTEN PEOPLE READ FOR DIFFERENT PURPOSES NOW GET NEWS ON AT LEAST TWO DEVICES READ FOR PLEASURE 36% 23% 14% 6% 20% KEEP UP WITH CURRENT EVENTS 50% 21% 6% 22% DIGITAL READERS READ MORE RESEARCH ON TOPICS OF INTEREST 24% 25% 18% 7% 25% WORK OR SCHOOL THE AVERAGE E-BOOK READER READS 24 BOOKS A YEAR, COMPARED TO 15 BOOKS BY A PRINT READER. 36% 12% s% 41% SOURCE: LIBRARIES.PEWINTERNET.ORG FEW TIMES A MONTH DAILY LESS NEVER FEW TIMES A WEEK SOURCE: ONLINEUNIVERSITIES.COM THE ONLINE FUTURE (75 PERCENT (760 17 MILLION PERCENT Global ownership of tablets expected to reach by 2016 Mobile internet Of the total users increased by in 2011 population will be online in 2012 SOURCES: FORRESTER RESEARCH, HUBSPOT WHY ARE MARKETERS MOVING TO DIGITAL EDITIONS? %$4 REACH Digital can reach audiences across the SPEED INTERACTIVE COST Addition of movies, audio, links and the customer requires. animation, capturing dramatically reduced. the readers' attention. Digital editions can be delivered fast, when Production, print and delivery costs can be globe on their preferred, portable devices. 3D Issue www.3dissue.com %24 LO