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Creating Content That Counts

Creating CONTENT That Counts "Content is King." Therefore, great attention should be directed toward making sure that everything (from blog entries, vlogs, podcasts, articles, to other types of content) is: Unique Relevant Content that exhibits these qualities can help you generate loads of traffic and (even better) secure conversions. Bonus points if the content is evergreen. Evergreen content will perform wonders over the long term. What Makes Great Content? Content should be: Easy to consume – Use simple language and break information down into bite-sized pieces. Visually appealing and creative – Anything that delights the eyes automatically locks in attention. Plus, visual content is dominating this year; studies reveal that posts with visuals receive 94% more page visits and engagement than those without Focused and highly informative – Readers are impatient and they want to know what the content is all about right away. 3. f Tips on Creating Content that Matters 1. Score some ideas from popular content in social media sites. See the qualities that make it attractive to readers. Is it easy to read and compelling? Does it have high quality, original graphics? 2. See what your competition is doing. In doing this, you create the opportunity to present something better or entirely different. Direct your eyes toward what's not being done in your industry yet. 3. Use Web-based tools to determine what types of content work optim for your particular industry. Examples are: BuzzSumo - This tracks popular content from a specific domain, topic area and publisher/author. Likewise, it can sort and filter results by content type (article, video, guest post infographic, etc.), display the list • of people/brands who have shared the content, etc. Ahrefs - Use it to track the most socially shared and linked pages or linkable assets of a website. Google Keyword Planner - By typing in the URL of a website or blog's homepage or main landing page, you this tool can can help you find more ideas for keywords and keyword groups. Google 4. Elaborate and expound other people's ideas/concepts. It's not stealing if you improve it and it reaches a state wherein it's devoid of flaws and can accomplish so much more. 5. Provide actual market figures or scientifically proven information. This will validate the message you're presenting in your content. 1. CC Aa Bb Get Content Ideas From People In Your Target Audience Amplifiers – Industry thought-leaders, bloggers, or book authors who have large following on social media. Publishers – High-traffic websites that are focused on publishing content about your industry. Practitioners – Both your direct and indirect business competitors. Customers – Individuals and businesses who use and are interested in your product/service. Benefits of Producing Awesome Content You establish yourself as an expert; therefore, people will keep on revisiting your website to get the information they need regarding your industry. You establish your business/organization as a leader in the industry and leave a heavier mark in the minds of people. Your audience will actually interact with you more and present their needs so you can expand and improve your offerings. High page rankings - This means increased visibility. 5 4 3 2 1 More traffic, more conversions, and more income. Have quality content made for you Designed by Superfastousiness References: content-will-dominate-2014

Creating Content That Counts

shared by superfastbusiness on Sep 23
Quality content attracts traffic and leads to conversions. So how do you make good content? This infographic offers tips for producing content that is both valuable and engaging.


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