Copywriter Performance Review, 2011

I ust wanted to stacay Perbus wasa wondertui consutant Revlewing the deck andI must say you have done an stacey forbes | 02.21.12 1 on this project eopress my sincere appreciation for all of your hard work and participation in this She kept us on track This Info-graphc is a supplement to the self assessment I completed for my revlew. Its purpose Is to demonstrate my successful progression toward creative leadership, with partkcular emphasis on the accomplishments of the past year. The Information In this graphic Is organized by Job description to Illustrate the array of stretch roles and projects I have excelled in, whlle not compromising the quality or volume of my actual Job duties in copywriting. This document explores the career path from copywriter to creative director and demonstrates that I am already making strides in this direction. My request Is to achelve the title of Assoclate Creative Director In the next 6-12 months. and shared her wisdom year's National Heating In Oriando Rasad on outstanding Job of creating with us on how to all of the preliminary feedback, t sounds as * we have achleved successl Itcouid not have occurred without all of your dedkation and creatvitvl Thank you again, and lm Indehtedi convey our message Successfuily. We a script thank you. couidnthawe asked for a better consuitant for this project Davld Johnson Lifecycle Leador, John Smith Reglonal Manager Sales Advanced Platfor ms Michael Brown Director, North ut or 5) :) :) :) :) :) Amerkan C om. Marketing (out of 5) :):):) :):) copywriter A creative directora concept & creative lead Prosctivaly assumed creative lasd and concapt devalopment copywrirter is responsible for the total creative product in creativo director assists in managing rola for key avents and Initiatives. Concepted, devoloped, pitched, and implemented creative theme and the process of creating high quality, creativo advartising materials. Ha/sha is an axparienced specialist In alther art or copy, supervises a group of creatives to produca outstanding creativa work for our clients. gfor lesders and afmliates Including lifacycle leaders, markating managers, afrliate directors, direct mal, print or broadcast medis produces bold, stratagic, persuasiva massages in al media for our clients. and the RTD CEO. Provided creativo laadership and support for major sales and marketing Initiatives and meating/ovent Initiatives Induding the Corporate Overviow deck, collaborators deck for RAD partnerships, the Vision PPT deck (customer-fading sales presentation), lifecycla fair decks (for lifocycle lasdars) and support for sales leader decks. approximate compensation range thousand USD concepting & creative lead role In events percent of events $43 $75 $62 $150+ NSM DBM USCAP CAP NSH 150 National Salos Mooting: Moating of 400 sales and support professionals. Single year three yaar two annual opportunity to motivate sales performanca and train on now products and product massaging. 100% DBM: International Dlagnostics Business Masting. Audionce is ganeral managers wi th dacislon-making powar to sall products in thair ragions. Job duty distribution percent 100% year one year two USCAP 422S 100% 80% 20% attandoes and 285 booths in 2011. BBO Inti. 100% CAP: The CAP annual meating is the premier gatharing of practicing pathologists in North Amarica. It is RTD's best opportunity to get to know mora than 1,400 of today's pramier pathologists. 50% NSH: Opportunity to infuence over 1,300 histology professionals. BBN of attandeas ara involvad in or influance the purchasing docisions of their air organization. year three 15% 85% 100% creative director/producer for 6 high-profilo videaos. third-party solicitation while it has bean nacessary to solicit the alde of approved vendors Wrote script, davelopad storyboard, selocted images and footage, edited, to support major product launches, campaigns, product catalogues, atc.-Stacey has managed to work produced a delivered videos for the across al thrae lialson/lifecycle teams to support most copy writing projects In-housa, saving significant highest lovels of leadership, for use at outsourcing dollars over the course of the last two yaars. Stacay has written over 95% of massaging and high-profile avents. copy on her own, often taking a position of creative loadershlp on her projects. In-house out-of-house copywriting vs. percent of jobs year one year one 100% 0% year two year two 96% 4% year three уear three 98% 2% NSM NSH VMSI 1 Description taken from www.aaan.org 2 Figures par www.salary.com for Tucson, AZ and job description Copywriter IIl as of Fobruary 2012. 201 i welcome 2012 į welcome 2012 i Commercial 2012 i opening session 2012 Commemorative 202 í vision training I ust wanted to stacay Perbus wasa wondertui consutant Revlewing the deck andI must say you have done an stacey forbes | 02.21.12 1 on this project eopress my sincere appreciation for all of your hard work and participation in this She kept us on track This Info-graphc is a supplement to the self assessment I completed for my revlew. Its purpose Is to demonstrate my successful progression toward creative leadership, with partkcular emphasis on the accomplishments of the past year. The Information In this graphic Is organized by Job description to Illustrate the array of stretch roles and projects I have excelled in, whlle not compromising the quality or volume of my actual Job duties in copywriting. This document explores the career path from copywriter to creative director and demonstrates that I am already making strides in this direction. My request Is to achelve the title of Assoclate Creative Director In the next 6-12 months. and shared her wisdom year's National Heating In Oriando Rasad on outstanding Job of creating with us on how to all of the preliminary feedback, t sounds as * we have achleved successl Itcouid not have occurred without all of your dedkation and creatvitvl Thank you again, and lm Indehtedi convey our message Successfuily. We a script thank you. couidnthawe asked for a better consuitant for this project Davld Johnson Lifecycle Leador, John Smith Reglonal Manager Sales Advanced Platfor ms Michael Brown Director, North ut or 5) :) :) :) :) :) Amerkan C om. Marketing (out of 5) :):):) :):) copywriter A creative directora concept & creative lead Prosctivaly assumed creative lasd and concapt devalopment copywrirter is responsible for the total creative product in creativo director assists in managing rola for key avents and Initiatives. Concepted, devoloped, pitched, and implemented creative theme and the process of creating high quality, creativo advartising materials. Ha/sha is an axparienced specialist In alther art or copy, supervises a group of creatives to produca outstanding creativa work for our clients. gfor lesders and afmliates Including lifacycle leaders, markating managers, afrliate directors, direct mal, print or broadcast medis produces bold, stratagic, persuasiva massages in al media for our clients. and the RTD CEO. Provided creativo laadership and support for major sales and marketing Initiatives and meating/ovent Initiatives Induding the Corporate Overviow deck, collaborators deck for RAD partnerships, the Vision PPT deck (customer-fading sales presentation), lifecycla fair decks (for lifocycle lasdars) and support for sales leader decks. approximate compensation range thousand USD concepting & creative lead role In events percent of events $43 $75 $62 $150+ NSM DBM USCAP CAP NSH 150 National Salos Mooting: Moating of 400 sales and support professionals. Single year three yaar two annual opportunity to motivate sales performanca and train on now products and product massaging. 100% DBM: International Dlagnostics Business Masting. Audionce is ganeral managers wi th dacislon-making powar to sall products in thair ragions. Job duty distribution percent 100% year one year two USCAP 422S 100% 80% 20% attandoes and 285 booths in 2011. BBO Inti. 100% CAP: The CAP annual meating is the premier gatharing of practicing pathologists in North Amarica. It is RTD's best opportunity to get to know mora than 1,400 of today's pramier pathologists. 50% NSH: Opportunity to infuence over 1,300 histology professionals. BBN of attandeas ara involvad in or influance the purchasing docisions of their air organization. year three 15% 85% 100% creative director/producer for 6 high-profilo videaos. third-party solicitation while it has bean nacessary to solicit the alde of approved vendors Wrote script, davelopad storyboard, selocted images and footage, edited, to support major product launches, campaigns, product catalogues, atc.-Stacey has managed to work produced a delivered videos for the across al thrae lialson/lifecycle teams to support most copy writing projects In-housa, saving significant highest lovels of leadership, for use at outsourcing dollars over the course of the last two yaars. Stacay has written over 95% of massaging and high-profile avents. copy on her own, often taking a position of creative loadershlp on her projects. In-house out-of-house copywriting vs. percent of jobs year one year one 100% 0% year two year two 96% 4% year three уear three 98% 2% NSM NSH VMSI 1 Description taken from www.aaan.org 2 Figures par www.salary.com for Tucson, AZ and job description Copywriter IIl as of Fobruary 2012. 201 i welcome 2012 į welcome 2012 i Commercial 2012 i opening session 2012 Commemorative 202 í vision training