Color Theory

COLOR THEORY
QUICK REFERENCE SHEET FOR DESIGNERS

SUBTRACTIVE
CREATED WITH INK;
START WITH WHITE. ADD COLOR.
CMYK

ADDITIVE
CREATED WITH LIGHT:
START WITH BLACK, ADD COLOR.
RGB

COOL, PASSIVE
WARM, ACTIVE


COLOR TYPES
PRIMARY SECONDARY TERTIARY COMPLEMENTARY ANALOGOUS

INTENSE FIRE &f BLOOD.
ENERGY, WAR, DANGER,. LOVE
PASSIONATE. STRONG.

SKY. SEA.
DEPTH, STABILITY, TRUST
MASCULINE, TRANQUIL.

ROYALTY, POWER.
NOBILITY, WEALTH, AMBITION
DIGNIFIED, MYSTERIOUS.

NATURE, GROWTH.
FERTILITY, FRESHNESS, HEALING
SAFETY, MONEY

SUNSHINE, JOY
CHEERFULNESS, INTELLECT, ENERGY
ATTENTION GETTER

WARM, STIMULATING.
ENTHUSIASM. HAPPINESS. SUCCESS
CREATIVE. AUTUMN.


COLOR RELATIONSHIPS

MONOCHROMATIC COMPLEMENTARY SPLIT COMPLEMENTARY DOUBLE COMPLEMENTARY ANALOGOUS TRIAD

CHROMA How pure a hue is in relation to gray
SATURATION The degree of purity of a hue
INTENSITY The brightness or dullness of a hue
LUMINANCE/VALUE A measure of the amount of Light reflected from a hue
SHADE A hue produced by the addition of black
TINT A hue produced by the addition of white COLOR THEORY SUBTRACTIVE ADDITIVE QUICK REFERENCE SHEET FOR DESIGNERS CREATED WITH INK; CREATED WITH LIGHT; START WITH WHITE, ADD COLOR. CMYK START WITH BLACK, ADD COLOR. RGB MYK COOL, PASSIVE COLOR TYPES COLOR RELATIONSHIPS PRIMARY SECONDARY TERTIARY SPLIT COMPLEMENTARY MONOCHROMATIC COMPLEMENTARY COMPLEMENTARY ANALOGOUS DOUBLE COMPLEMENTARY ANALOGOUS TRIAD MEONINGS MIS CHROMA: How pure a hue is in relation to gray WARM, ACTIVE INTENSE. FIRE & BLOOD. SATURATION: The degree of purity of a hue ENERGY, WAR, DANGER, LOVE PASSIONATE, STRONG. INTENSITY: The brightness or dullness of a hue SKY, SEA. DEPTH, STABILITY, TRUST MASCULINE, TRANQUIL ROYALTY, POWER. NOBILITY, WEALTH, AMBITION DIGNIFIED, MYSTERIOUS. LUMINANCE/VALUE: A measure of the amount of light reflected from a hue SUNSHINE, JOY. CHEERFULNESS, INTELLECT, ENERGY ATTENTION-GETTER. SHADE: A hue produced by the addition of black TINT: A hue produced by the addition of white NATURE, GROWTH. -FERTILITY, FRESHNESS, HEALING SAFETY, MONEY. WARM, STIMULATING. ENTHUSIASM, HAPPINESS, SUCCESS CREATIVE, AUTUMN. *designed by Paper Leaf Design, with thanks & credit to worqx.com & color-wheel-pro.com