Coca cola (KO) Stock Price Drivers

Stock Price Drivers Unit Volume Growth Coca-Cola's unit case volume growth in North America has declined from an average of 4% per year over the past decade, to around 2% in 2012, while sales volumes in Europe experienced -1% growth in 2012 due to stiff competition, cold winters, and a shift towards healthier beverage choices. Geographical Sales Volume Growth in 2012, YoY 12% 11% 10% 8% 6% 5% 5% 4% 4% 2% 2% 0% -1% Europe -2% North Other Pacific Latin Eurasia & America Worldwide America Africa Growth in Emerging Markets Over the last five years, Coca-Cola has experienced average sales volume growth of 10% per year in emerging markets, due to its brand recognition and advertising initiatives. Emerging Market Sales Volume Growth, YoY 25% 20% I India 15% I China 1 Russia 10% I Brazil 5% I Mexico 1 Thailand 1 Worldwide 0% 1QFY12 2QFY12 3QFY12 4QFY12 1QFY13 SOURCES: Beta. Fool.com, Russia Today, Coca-Cola Company Data, Xinhua News Agency, Bevindustry, Bloomberg, MarkatWatch, Forbes, MorningStar, Zachs Equity Research BIDNESS etc. DISCLAIMER: Bidness Etc(TM) and related marks are owned by Bidness Etc. Any other trademarks appearing on this wobsite are the property of thoir respective owners, and are not used to indicate the origin of goods or services offered or provided by Bidness Etc herein or to suggest approval for or affiliation with Bidness Etc.