Citizen journalists: Worldwide leaders ...

YOU: THE WORLDWIDE LEADER IN NEWS Blogs and social media have become trusted news sources for professionals around the globe 65% When asked which of the following types of news formats they typically use, Professionals said: News website 67% Television 64% Newspaper in print 46% of professionals find information from social media or crowd-sourced Online news aggregator 36% information on the Internet are highly useful in helping them understand an Magazine in print 27% issue or news item Radio 27% Professionals access news around the clock 82% 41% with the highest consumption in the morning 57% of emerging market professionals 38% 29% 26% of developed market professionals 19% 12% agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understand an issue or news item EARLY AM MID- DAY AFTER- NOON AM EVENING NIGHT of emerging market 83% professionals Professionals dig deeper than the original news story for additional information 49% of developed market professionals sometimes or 86% 73% usually click on or search for additional of emerging market professionals information related of developed market professionals to the primary story agree that carefully filtered information from blogs, social media or crowd-sourcing can be as accurate and useful as traditional media information 13% of emerging market professionals and 23% of developed market professionals rarely or never click on or search for additional information related to the primary story Learn more: THOMSON REUTERS" blog.thomsonreuters.com/professionalrevolution