Brand Ambassadors' Research

BRAND AMBASSADORS' INSIGHT Discover the bespoke insight of the individuals at the front- lines of product sampling WHO ARE THEY? For a sampling campaign to be successful, the brand in question must employ a select number of individuals to face the entire process - i.e. the brand ambassadors! Together, they work to represent the brand's values and core messaging whilst showcasing a unique or noteworthy product/service. WHY ARE THEY SO IMPORTANT? Brands can sometimes overlook the importance of their ambassadors, but this is a huge mistake! The brand ambassadors As such, we wanted to have direct contact with understand how a cross- the public, and as such have unique and valuable insight into section of over 200 brand ambassadors viewed the current state how the campaign runs. of product sampling! THE SIK KEY LEARNINGS Our research uncovered some exciting yet unexpected outcomes - confirming what we already thought to be fundamental elements of product sampling whilst simultaneously challenging some trade traditions! CLIENT INVOLVEMENT BRAND/PRODUCT KNOWLEDGE Our ambassadors said that having a Our survey revealed that 61% of respondents believe that their hands on client is a great thing! performance is directly related to No one can know a brand better how engaged they are with the than the brand staff, so ensure brand. that you pass along So, spend that your bespoke advice to extra day teaching those who will them all there is represent you! to know! ROI & PERFORM MEASUREI Over 60% of our respondents identified 'numbers' as a driving force in a sampling campaign! The mystery shopping method can be a great way to asses a campaign's success but , unfortunately, over 90% of our respondents assume However, 83% also agreed that providing an that they will be observed at 'interesting experience' some stage. and reaching a smaller So, it might be time to audience is of more reassess! value. ulul„B SUSTAINABILITY COMMUNICATION In line with current concerns, over 70% of ambassadors identify sustainability as their greatest In every sampling campaign, communication is key. This includes a cohesive briefing structure for the concern. ambassadors! Ambassadors want to see In fact, 40% directly brands take more identified the responsibility 'importance of going forward. briefing'! Sources: https://www.live.agency/live-research/brand-ambassador-insight: Live