Black Friday Around the World

Black Friday Trends Around the World 2017 What began in the USA to mark the start of the festive season in the 1950s, Black Friday as we know it today, is quickly turning into a global phenomenon! ...Did You Know? Officially, deals are in store on Black Friday and then moved online for Cyber Monday Black Friday Cyber Monday +3 days In 2016, 51% of online sales were made using mobile devices. Bookings for holiday deals increased by... 21% in 2016 USA The birthplace of Black Friday Overall, the average saving is around 37% 2$ Black Friday is observed as an OFFICIAL PUBLIC HOLIDAY - $967 $935 in many states $805 est. for 2017 2016 2015 Average overall spend In 2016 In 2017 • Estimated $682 billion to be spent • 154 million people shopped on Black Friday, 108 million did it online • Estimated that 58% of men and 53% of women plan to spend on Black Friday. Why? Men are more likely to wait for a better deal, especially on tech • Millennials accounted for almost 62% of sales • Georgia has the largest number of shoppers with 53% planning to spend this year UK amazon.co.uk introduced Black Friday in 2010 Before this Boxing Day The average price cut is just • 9% was the most popular shopping day In 2017 In 2016 Online sales are expected to reach £7 billion • There were 13.6 million interactions relating to Black Friday on social media • The winner of the Tech Sales 2016 was... John Lewis 2nd place = Apple 3rd place = Amazon 4th place = Game • Vouchercloud saw a 208% increase in internet traffic from 5am on Black Friday Canada On average, 30% of Canadians say better deals are found on Boxing Day 6.4 million canadians take Black Friday as a holiday Crossing into the USA to shop is common, but has declined in recent years due to exchange rates with 1.2 million calling in "sick" Smart TVs are In 2016 • Clothing accounted for 52% of sales and tech at 44% expected to be the biggest seller in 2017 • 24% of sales were on mobile. Expected to rise to 40% in 2017 Denmark Awareness is on the rise: 78% of internet users now know what Black Friday is, compared to 52% in 2016 In 2017, an estimated 39% will shop for Christmas presents In 2016 • Only 31% of Black Friday shopping was done online • Average discount was 36%, 4% more than 2015 • 49% of shoppers were aged 18 to 25 Mexico Mexico has its own version of Black Friday called: El P Buen Fin On average, Meaning: 25% The Good End of purchases are impulse buys In 2016 • Clothing accounted for 24% of sales, the biggest seller! In 2017 $5.2 billion (100 billion Pesos) is expected to be spent, up 11% from 2016 • 81% of purchased items were gifts for others China Instead of Black Friday, China has Singles Day November 11 singles Day 82% of purchases are made on mobile devices 75% 35 of buyers are aged.. or under In 2016 In 2017 140,000 brands including • The first 5 minutes of "Singles Day' saw over $1 billion in sales 60,000 • Alibaba.com saw over $15 billion in sales within the first 18 hours international brands will take part in Black Friday - up almost 100,000 from 2016 Brazil On average, 80% of shoppers prefer to use credit cards or payment plans to purchase Black Friday is a big deal in Brazil, with products on offer varying widely BIG DEAL ISI Clothing Real Estate Bank Loans In 2016 The predicted average transaction value for 2017 is... • Google saw a 65% increase in searches over Black Friday weekend • Biggest seller: Electronics, accounting for 34% of sales. 2nd was appliances with 28% $362(US) (1,180 Brazilian Real) Other countries with a boost in popularity with Black Friday France Netherlands Norway Germany Switzerland Ukraine Romania Austria Pakistan Hndia South Africa Australia New Zealand ...Did You Know? In the United Arab Emirates, Black Friday is known as White Friday In South America, Cyber Monday is more popular than Black Friday |(especially in Argentina and Chile) Best Selling Toys 2016 Top 日 | 田 | 国 II ..-- Lego Barbie Dreamhouse ---....... Electric scooters Nerf guns Drones Predicted best seller for 2017: Nintendo Switch Best Selling Tech 2016 Smart. Watches L LG Top 4 LG TVs SAMSUNG 4K Samsung -..... 4K TVs iPads Predicted best seller for 2017: iPhone 8 According to US data Tips To Help You Sell On Black Friday Start promotions early Include your website on as many deal sites as possible Give yourself two marketing budgets, one for pre-promotion and one for Black Friday weekend Expand your reach to an international audience - they're searching too! Don't forget to translate if needed Offer deals that are too good to miss, sadly 10% doesn't cut it Use social media. Hashtags such as #blackfriday can increase post visibility by up to 200%! More than 90% of online shoppers compare prices before buying. Use countdowns and calls to action to encourage quick decisions Whichever part of the world you're from or selling to over Black Friday Weekend - knowing what's hot and what's not is the key to success! Sources: http://independentretailer.com https://econsultancy.com https://www.emarketer.com https://www.thelocal.dk http://fortune.com https://www.finder.com https://www.forbes.com http://www.netimperative.com https://www.bloomberg.com https://www.forbes.com http://www.techradar.com http://www.netimperative.com http://www.telegraph.co.uk https://www.pri.org https://www2.deloitte.com https://www. https://www.ecommerceworldwide.com CITIPOST MAIL otdomberg.com http://riotimesonline.com tps://www.pressreader.com https://www.consumerreports.org Smart mail management .. -...