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Best Practices for Using Colour in Design

O objective Strategy | Creative | Digital Best Practices for Using Colour in Design. Colour of the Year 2019 Pantone's colour experts have chosen this year's A coral hue with a golden undertone, Pantone Colour of the Year, based on trend PATONE® Living Coral reflects our analysis and colour influences that have captured natural surroundings, welcoming worldwide attention. Influences range from new optimism and playful expression. technologies and social media platforms to fashion and the film industry. Responding to digital technology and the ever-increasing presence of social media, this colour encourages sociable, spirited and lighthearted activity. PANTONE® 16-1546 Living Coral Understanding Colour Types Pantone colours are one of several colour types used in design. It is essential to understand the differences between colour types and the best practices in which to use them. Here is an overview of the two basic categories of colour types: PRINT and ONSCREEN. Colour Types to Use in PRINT. PMS (PANTONE® Matching System) • With over 1,800 exclusively mixed colours available, PMS colours are patented and standardised universally by the Pantone company. • Most businesses will use a PMS colour for their brand to ensure the strictest colour consistency across the globe. Picking a Pantone colour swatch will mean a printer will refer to the same swatch. • Pantone colours are often used in offset printing. Offset printing is a commonly used printing technique. • A best practice for using a PMS colour includes adding spot colours to stationery or brochures as an addition to CMYK printing. CMYK (Cyan, Magenta, Yellow & Black) • CMYK is a four colour process of cyan, magenta, yellow and black. • Unlike a Pantone, which is one solid colour throughout, CMYK colours are formed through fine dots of the four colours. The dots overlap eachother to produce the final colour. • CMYK colours are often used in offset and digital printing. Digital printing refers to methods of printing from a digital-based image directly to a variety of media. • A best practice for using a CMYK colour includes converting RGB colours to CMYK before a brochure goes to print. RGB is strictly for onscreen purposes only. Colour Types to Use in DIGITAL. RGB (Red, Green & Blue) • RGB is the process by which colours are rendered onscreen using red, green and blue. • RGB is specific to digital applications only. Examples include computer monitors, mobile devices and digital cameras. • RGB colours are vibrant onscreen because they are illuminated and there is a much larger range of colours available. However, you won't get the same results in print. • A best practice for using an RGB colour includes referring to RGB colour references whilst designing the visuals of a website. НЕХ (Hexadecimal Code) • A HEX code colour is a way of specifying color using hexadecimal values. • HEX code colours are used for designing and developing websites or anything that requires a HTML build. • HEX codes colours uses a hashtag, followed by a combination of numbers and letters. These are defined by a mix of RGB to create the desired colour. • A best practice for using a HEX code colour would be when you're building a website in HTML code. Using a HEX reference in your code will create a colour on your live website. As an award winning design and marketing agency in Sheffield, our digital teams combine effective strategy, creative design and technical expertise. As the agency was formed in the digital age, we always consider the latest technologies, instinctively, and innovatively. Visit www.objectivecreative.com to find out more. O objective www.objectivecreative.com

Best Practices for Using Colour in Design

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An infographic describes using the best colour practices in design. The infographic includes Pantone colour of the year for 2019.

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