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The Benefits of Illustration

* The benefits of * ILLUSTRATION LOVINGLY ILLUSTRATED BY APTITUDE.co.UK The good old days... SUPER GAMER LOFT mit tape As children, we were raised on illustrated books and cartoon characters. Using illustration in today's world makes us feel all nostalgic and 'like big kids' again (which is a good thing!) Imagine a world... Unlike photography which is bound to the physics of reality, illustration can bring your wildest imagination to life. 1 through ume... Illustration can help us visualise periods of time that we never lived through , even those eras without photography. We've got character... W) Characters add personality and help us remember a brand much more easily. Popular characters become embedded as part of our culture and are loved by generations. Break the mould... 12 3 6 Stock images are used by everyone, they are 'set up' and stereotypical - you know, the cheesy thumbs-up or fake handshake. Bespoke Illustration can be totally unique to represent a particular brand or message. Stand the lest of lime... Illustrations are timeless and can be used again and again without the problem of aging. They can be easily adapted and 'uplifted' to keep with new style trends. No comprendo.. Symbols and icons simplify messages and have become an integrated part of communication today. Not bound by language, illustrated symbols and icons are a form of international communication. ABC.. qt's easy as RE ZAS FOR IROBOT Illustration is educational, so much, that even a person who cannot read can be taught through pictures and imagery. aptitude. www.aptitude.co.uk @AptitudeTeam Travel MICHELIN

The Benefits of Illustration

shared by Aptitude on May 12
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Illustration is already being used as a powerful marketing tool. Look at the recent explosion of infographics taking the content marketing scene by storm. And hey, we get it; Illustration isn't alw...

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