Click me
Transcribed

B2B Marketing Trends

O objective Strategy | Creative | Digital B2B Marketing Trends A.I. Artificial Intelligence is increasingly becoming part of everyday life. Machine learning (the name for systems that can learn to make intelligent decisions) is being used to understand, predict, and take action on problems experienced by customers. These decisions can often be done much quicker than by a human. Additionally, 'Hyper-personalisation' makes use of software algorithms to build up customer profiles. This means that new content sent out to individuals can be tailored to that person and their interests, but to a level way beyond traditional personalisation techniques. Using AI in marketing can make a big difference to open and click rates and will continue to be an increasingly important part of marketing going forward. 37% of organisations have implemented A.I. in some form, a 270% increase over the last four years Marketing and sales prioritise AI and machine learning higher than any other department in enterprises today: 40% A.I. embedded in analytics and other marketing software will up more thana third of data analysts in marketing organizations by 2022, enabling them to focus their time on business priorities instead of spending time on manual processes like personalisation, lead scoring, anomaly detection, marketing performance management, and reporting. free Video Okay, using moving image in marketing is nothing new. However, it's uses, and effectiveness has seen a dramatic increase in the last few years. 8 out of 10 people have purchase a piece of software or app after watching a brand's video On average in 2019 internet uses spent 6 hours 48 minutes watching video content per week 87% of marketing professionals use video : sa marketing tool VR and AR Virtual reality is the simulation of a three-dimensional environment created by computers that can be interacted with through special equipment. Augmented reality is a little different in that it uses software and equipment to project the generated simulations into the real-world. In recent years, the two terms have been seen as merely buzz words, and their usage gimmicky. However, use of the technologies has steadily increased and can be seen to be adding real value to brands and products Ikea, for example released an AR app that allowed their customers to visualise virtual furniture in their own rooms. 75% of People Aged 16-44 are Aware of AR 40% of customers would pay a higher price for a product if they could view it using AR beforehand It is estimated that 500 million VR headsets will be purchased by 2025 A.I. embedded in analytics and other marketing software will free up more than a third of data analysts in marketing organizations by 2022, enabling them to focus their time on business priorities instead of spending time on manual processes like personalisation, lead scoring, anomaly detection, marketing performance management, and reporting. Storytelling There has been a rise of storytelling as a basis for marketing content in recent years. By telling the story of a brand or product, a stronger emotional and more personal connection is created with the customer. The trend has generally been popular with bloggers and commercial brands and although B2B marketing has not traditionally taken this approach, some are starting to see the benefits of storytelling. Even small things like eliminating jargon associated with an industry can make a brand more personal and accessible. 92% of people admitting to trusting their peers over a traditional advert, those charged with leading a team need to ensure your brand is providing customers or a client's customers with an opportunity to tell their stories The average human can process images 60,00o times faster than text and by using data to create visually stunning stories, brands will be able to grab attention, provide detailed solutions to problems and cut through the raft of noise online. Objective Creative is an award winning B2B marketing agency. Their spe- cialist team raise awareness and generate leads on behalf of regional, na- tional, and international businesses. For more information about our services, please see: objectivecreative.com O objective www.objectivecreative.com

B2B Marketing Trends

shared by ObjectiveCreative on Aug 05
0 views
0 shares
0 comments
Artificial Intelligence is increasingly becoming part of everyday life. Machine learning (the name for systems that can learn to make intelligent decisions) is being used to understand, predict, and t...

Category

Other
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size