Transcript

Attitudes & Behaviors of Charitable Giving

ATTITUDES & BEHAVIORS OF CHARITABLE GIVING Agreement Тор 2 Вох Attitudes Towards Giving 77% I would like to see where my donated money really goes 68% I give because I want to feel I'm changing someone's life 63% I feel fortunate and want to give something back to others 63% I prefer when charities actively let me know about their work give in response to direct requests from 26% friends and/or family only Information Requested Before & After Giving Resuits mentioned by at least 20% of respondents Before After 1 Percentage of money that goes to the cause How the donations were used How the money will help the charity Did it make a difference and how did it help 3 Charity's cause “I'd like to know about the people they helped, how much was raised, and how much money will go towards continuing their work." Donations & Past Charity Involvement Raising Awareness 76% 75% 62% 58% Supported a friend or family member who was fundraising for a charity Donated goods to charity Made a direct Made a purchase in which some donation by check, money order, or cash proceeds are donated to a charity During a Typical Year Time & Money Donated 7% don't donate ANY money 26% don't donate ANY time 40% ($) donate $1-$100 50% donate 1-35 hours 33% ($ $ donate $101-$500 14% donate 36-75 hours 10% ($ $ donate $501-$1,000 10% donate over 76 hours 10% ($ $) donate over $1,000 In Charities Close to You Level of Involvement Moving Forward 47% 28% 18% 7% I am happy with I'd like to donate more of my time AND money. I'd like to donate I'd like to donate more of my time. my current involvement. more of my money. People Have Donated to Before Top Charity Categories 55% Children/ young people 43% Religious organizations 57% 39% Animal welfare Health and research Awareness & Involvement National Charities American Cancer Y Society 29% 91% 25% 87% St. Jude Childrens Research Hospital United Way 23% 91% 17% 85% American Red Cross march of dimes Susan G. котеn OR THE Cure. 17% 89% 24% 84% American Heart Association. 18% 88% 6% the 83% Learn and Live ASPCA MAKE 88% 32% 81% (A WISH 16% SALVATION ARMY THE 26% 88% 31% 81% THE HUMANE SOCIETY OF THE UNITED STATES =Donate to charity =Aware of charity Survey included 501 female US residents ages 18-64. © 2012 BuzzBack LLC For more information, email info@buzzback.com www.buzzback.com BUZZB ACK think forward

Attitudes & Behaviors of Charitable Giving

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