A.I. and the Future of Marketing

O objective Strategy | Creative | Digital A.I. and the Future of Marketing Artificial intelligence (A.I.) systems constantly work behind the scenes to help power services such as Netflix, Amazon and Google. However, in the past few years, A.I. has become much more integrated into these services in order to enhance the customer journey and experience. Furthermore, these A.I. tools are increasingly becoming more affordable and accessible to medium and small sized businesses. Chatbots If you have recently used customer support on a website in the form of an online chat feature, there's a good chance you were talking to a chatbot! The A.I. algorithms that power these online helpers can often get the answer you need without any human intervention at all and in many cases are better at creating personalised content than real agents. Automated Content DR る 分 S2 Today, the power of A.I. is such that it can create content all be itself. There are numerous examples of web pages and blogs that have been pulled together without any input from a human. In the future this could be a valuable tool for marketers, freeing them up from the creation of content and allowing them to focus on things like overarching strategy instead. Other Ways A.I. Is Being Used Enhanced PPC advertising Traditionally, pay-per-click ad campaigns have been managed by humans, but A.I. can help to discover new advertising channels that may not be being used by your business' competition. Personalized website experiences A.I. can help to enhance a visitor's experience of your website with intelligent personalisation on your site. By analysing user data such as location, demographics, device and interaction with the website, A.I. can display the best-fitting offers and content. Intelligent email content creation Personalized content in emails is more effective than regular "unpersonalised" content. Algorithms can keep track of a subscriber's website experience and email browsing data to better understand their interactions with your content. This allows A.I. to create one-on-one personalised emails. As one of the UK's fastest growing B2B and Public Sector marketing agencies, Objective Creative's award winning teams successfully deliver strategic marketing, creative design and digital projects on behalf of B2B and public sector clients. Objective's marketing strategists are creatively minded, and their creatives implement strategies every day. The result is a truly integrated, results focused agency. www.objectivecreative.com Olobjective www.objectivecreative.com