Advanced analytics for telecoms: how to unlock AI and ML capabilities

Advanced analytics in focus: Where is the value? StL PARTNERS Advanced analytics enables telecoms to develop new revenue streams and drive efficiency. Revenue opportunities Cost cutting opportunities Reduce CapEx by leveraging analytics to improve the efficiency of network expansion and upgrading 99% of operators surveyed want to use analytics to improve existing network functions Monetize user data by leveraging consumer habits to allow for up-selling/cross-selling Reduce OpEx by implementing advanced predictive maintenance, lowering traditional network maintenance costs significantly Next-best-action marketing Intelligent network orchestration lowers OpEx Improve security by screening unwanted calls Allow for next-gen services such as automotive telemetry or MEC use cases Reduce cost per customer acquisition through targeted, informed marketing Understand and better predict user activity Potentially sell user data to third parties ..but developing in-house abilities to gather, clean, and analyse large datasets is challenging Siloed data causes Irregular data can't be machine read Gaps in data require extrapolation aggregation issues Data must be up-to-date to be relevant Incongruent data gathering systems clash The largest opportunity for analytics and A3 is in improving network resource management Yearly financial value of A3 by business area for an average telco (USD, millions) Network resource management 159 • Increased efficiency in network operations management accounts for by far the greatest share of value, given this accounts for the bulk of operators' CapEx and OpEx • Advanced analytics plays a key role in enabling operators to make better informed network investments and to manage an increasing number of virtual network functions (VNFS) 76 93 668 155 - Resource management - Contract centre Other - Service management - Digital contacts There are four key steps for telcos to leverage and reap benefits from advanced analytics (1 2 3 From inception, build systems that integrate into existing platforms Leverage and unify all data exhausts to form Create data- Automate data gathering and analysis to provide real-time insights centric culture where analysts feel respected and empowered a comprehensive data output In more detail in our reports: A3 for telcos:Mapping the financial value, The value of analytics, automation and Al for telcos & Telecoms data analytics – Where'sthe real value?