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8 Hallmarks of Great Content

8 HALLMARKS OF GREAT CONTENT HOW TO CREATE CONTENT THAT CONVERTS Tube All experts agree that 2016 will be the year in which quality content marketing will trump all other forms of marketing. Companies engaged in content marketing generate THREE TIMES more leads than those who don't. 95 % 95% of marketers claim that they are doing content marketing in one form or another specific audience in mind Made with a To create a great piece of content you have to know your audience. You have to make their problems, aspirations, motivations, and question your own. Only then will you be able to address them with confidence and speak to them on an emotional level. 2 Different Your content has to differentiate you from your competitors. It has to establish you as the thought leader in your specific niche. 3 Simple and Engaging • Your content should be Odea e 3 • Not contain • Understandable • Easy to read jargon 4 • Organized in concise paragraphs • In short • Easy to digest sentences Useful • People will want to read content because it adds value to them Gives them a > Answers their > Gives them good solution to their question information about problem their interest Giving without Asking X INCORRECT V CORRECT • Don't write that promise solutions and then riddle them articles • Add a call to action by all means, and offer to solve other similar with 'Sign up now..' problems they might or 'Try our service...'; have if they are willing it will alienate your audience. to try out your service or a product. Don't dangle a carrot in front of their nose only to smack it with a stick halfway in Right Time If you are the first to get to people in their hour of need, it's all the more likely that they will turn to you next time they are in a similar situation. 7 Shareable Great content is shareable 21 y 12 g+ 37 x2 A great social media campaign can multiply your marketing efforts ten-fold. Easy to Find Once you have a piece of content, don't publish it and leave it hanging. Invest at least as much time into promoting it as you did in creating it, to get through all the clutter and get noticed. Use everything at your disposal to get your content to connect with people it was written for. 3 Resources raphic ing-machine/ nt/ AussiEosiay..

8 Hallmarks of Great Content

shared by KateFunk on Apr 03
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If you are not sure on what makes content great, you should consult our infographic. It spells out the 8 hallmarks of content that able to captivate people.


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