6 Keys to Creating Great Radio Advertising

6 KEYS TO CREATING GREAT RADIO ADVERTISING Radio is a wonderful & ideal advertising medium for local, small and mid- size enterprises. But creating a captivating & effective ad campaign takes require few skills. So, just look into these 6 keys to creating an ad that boost your business. Know Your Audience Check for the target audience profile-age, gender, region, household income. This helps in selecting the right radio station. Hitting at the right place at the right time should be fundamental. Entertain Them Add humour, unusual music, amusing voices that play with the curiosity. En- tertain them and yes, keep entertaining them. There has to be a perfect mix- ture of emotional and logical appeal. Emotion, logic and humour are always the best sellers. Know What You Are Buying Reach -the number of people that will hear your ad. Frequency - the average number of times the person actually hear the ad. Buy enough frequency to ensure your message is heard at least several times. Keep It Simple: The Rule of Kiss Keep it simple stupid. Let the message be loud and clear. The 60 seconds should hit them at the right place. Don't overdo, it kills the essence. Capture Their Attention If the first few seconds don't provoke the desire to listen then they will switch and your ad will be buried amongst many other. Create a flavour that makes it distinct and engaging. Be Real, It Helps An ad should be genuine, not too informative yet does what it ought to and create its own space in the minds of the audience. Let the ad be a connecting link between your product and the consumer. EXCELLENT PUBLICITY MORE INFOGRAPHICS AT: EXCELLENTPUBLICITY.COM