Inside the London 2012 Olympic Logo

Now About That Logo Cool or Controversial? london TM Designed By: Pros: First Olympic logo to be used for Olympics and Paralympics, re-stating desire to showcase that everyone should "get involved". Wolff Olins Released: 2007 Cons: Thought to look childish and raised controversy over being perceived as racist ("2012" appearing to spell "Zion") and Iran threatened to boycott the Games. All Color Scheme: Pink, Blue, Green and Orange concerns have since been resolved by the Thematic Approach: Youthful, "an invitation to take part and be involved." IOC. (Sebastian Coe) Source: 1OC